Saturday, November 23, 2019

Schiti no more



On Thursday night, as Eden pointed out on Twitter, the "Schitibank" signage was removed from outside Gem Spa on the corner of Second Avenue and St. Mark's Place.

The satirical advertisements for Schitibank arrived in September ahead of the Cash Mob for the shop, which has been struggling financially this past year. (The signage was only expected to be up through September. One piece of it remains behind.)

As you know, "Schitibank" was a play on Citibank, who was rumored to be interested in buying out the lease. (Citi has denied they had any interest in the storefront.) You can read more about the art installation that Tommy Noonan and Doug Cameron of the design firm DCX Accelerator created at Jeremiah's Vanishing New York.

Meanwhile, the shop, now run by owner Ray Patel's daughter Parul, is working toward profitability again. The financial turnaround has been aided by the sale of Gem Spa-branded hats and t-shirts.

And now, hoodies are available...


[Photo by Steven]

Previously on EV Grieve:
• At the Gem Spa Cash Mob (Sept. 16)

• Gem Spa is now a 'Schitibank' (Sept. 12)

• Get your Gem Spa t-shirts or photos of Madonna — at Gem Spa! (Aug. 16)

• Will you buy a Gem Spa T-shirt? (June 28)

• "Gem Spa is open!" (June 18)

• What is happening at Gem Spa? (June 11)

• A visit to Gem Spa (May 10)
at

1 comment:

  1. sophoclesNovember 24, 2019 at 8:15 AM

    The Schitibank joke fell flat with me. Might have been funnier if Deutsch Bank had been rumored to take the space then they could have called it Douche Bank. But still not too funny esp. if it is only a rumor.

    ReplyDelete

Your remarks and lively debates are welcome, whether supportive or critical of the views herein. Your articulate, well-informed remarks that are relevant to an article are welcome.

However, commentary that is intended to "flame" or attack, that contains violence, racist comments and potential libel will not be published. Facts are helpful.

If you'd like to make personal attacks and libelous claims against people and businesses, then you may do so on your own social media accounts. Also, comments predicting when a new business will close ("I give it six weeks") will not be approved.