Showing posts with label Loew's Avenue B. Show all posts
Showing posts with label Loew's Avenue B. Show all posts

Monday, July 21, 2025

From around the blogosphere: When 5th Street and Avenue B had a grand movie house

Top photo via DCMNY 

Ephemeral New York checks in today with a post on the Loew's Avenue B Theater, which held forth on the SW corner of Fifth Street and Avenue B from 1913 to the late 1950s. (The top photo is from 1917.)

The theater held an incredible 1,750 people, and it was one of the many grand theaters around the city owned and operated by Marcus Loew. 

Per ENY: 
Throughout the early decades of the 20th century, Loew operated a chain of luxurious, fantastical cinema palaces from Delancey Street to Times Square to Harlem, all designed to satisfy New York City's obsession with this new form of mass entertainment. 

Loew's name still graces movie theaters today, though most of his early palaces have, sadly, long been demolished. 
The structure sat empty for 10 years before it was demolished in 1968. 

The lot later became Cabrini Nursing Center, which developer Ben Shaoul purchased and shut down in 2012, forcing the relocation of people who had grown up in the neighborhood to find cost-effective facilities in the outer boroughs.

Shaoul opened luxury rentals here, selling the building for $85 million in 2018.
Loew was born in a squalid tenement on Fifth and B, which he had demolished with others to make way for the theater, according to Cinema Treasures.

The theatre cost $800,000 to build. In an opening night speech, Loew said, "This is the most pretentious of the houses on our string, because my better judgment was over-balanced by my sentimentalism and my longing to do something better here than I ever did before."

Wednesday, November 23, 2011

EVG flashback: When 72 Avenue B was a luxurious 1,750-seat theater

On Monday, we reported that Ben Shaoul is the mystery buyer of the Cabrini Nursing Center for Nursing and Rehabilitation on East Fifth Street at Avenue B, and according to one source, he has designs on converting the Center into condos when the lease expires in 2012... we'll have more on this later... Meanwhile, a flashback to an EVG post from Sept. 28, 2009...

You'll recognize Fifth Street and Avenue B here...



But until 1957, it was a Loew's theater...



According to Cinema Treasures:

Loew's Avenue B is part of one of the great rags-to-riches stories of showbiz history. Movie mogul Marcus Loew erected it on the very site of the tenement building where he was born. Needless to say, his birthplace was demolished to make way for the luxurious 1,750-seat theatre, which was designed by Thomas W. Lamb and first opened on January 8, 1913, with vaudeville as its main attraction and movies thrown in just as fillers.

The Avenue B was the top Loew's house on the Lower East Side until the mid-1920s, when the circuit took over the Commodore on Second Avenue, which was a much busier area for entertainment and shopping. The Avenue B was reduced to playing movies at the end of their Loew's circuit run, and remained so until its closure around 1957-58
.

As Cinema Treasures commenter Warren G. Harris noted:

The theatre cost $800,000 to build. In his opening night speech, Marcus Loew said "This is the most pretentious of the houses on our string, because my better judgment was over-balanced by my sentimentalism and my longing to do something better here than I ever did before." According to corporate histories, the Avenue B was never successful, but Loew's kept it running for decades as a memorial to its founder, who was born on the spot.


Top photo via.

Monday, September 28, 2009

When 72 Avenue B was a luxurious 1,750-seat theater

You'll recognize Fifth Street and Avenue B here...



But until 1957, it was a Loew's theater...



According to Cinema Treasures:

Loew's Avenue B is part of one of the great rags-to-riches stories of showbiz history. Movie mogul Marcus Loew erected it on the very site of the tenement building where he was born. Needless to say, his birthplace was demolished to make way for the luxurious 1,750-seat theatre, which was designed by Thomas W. Lamb and first opened on January 8, 1913, with vaudeville as its main attraction and movies thrown in just as fillers.

The Avenue B was the top Loew's house on the Lower East Side until the mid-1920s, when the circuit took over the Commodore on Second Avenue, which was a much busier area for entertainment and shopping. The Avenue B was reduced to playing movies at the end of their Loew's circuit run, and remained so until its closure around 1957-58
.

As Cinema Treasures commenter Warren G. Harris noted:

The theatre cost $800,000 to build. In his opening night speech, Marcus Loew said "This is the most pretentious of the houses on our string, because my better judgment was over-balanced by my sentimentalism and my longing to do something better here than I ever did before." According to corporate histories, the Avenue B was never successful, but Loew's kept it running for decades as a memorial to its founder, who was born on the spot.


Top photo via.

Previously on EV Grieve:
Former landmark countercultural theater now for rent on Avenue B