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Creating Instagram-worthy ice cream photos on a budget. A reader-submitted photo tonight from an East Village corner deli.
10Below Ice Cream is New York’s first establishment serving Thai-inspired ice cream rolls. This concept was created on the streets of Thailand, serving fresh, made-to-order ice cream. Inspired by this ice cream art and by the way bartenders artfully craft cocktails made to order, 10Below blends the two approaches to create an experience for ice cream aficionados with an eclectic palette. We roll each individual ice cream order with the freshest ingredients right in front of your eyes, meaning no preservatives or stabilizers are added. It’s ice cream in its rawest form — fresh off the plate.
Ever since it opened in July, tucked between Chinese restaurants and spas at 10 Mott St., foodies from far and wide have been waiting up to three hours to get a taste of 10Below, which serves an American twist on Thai ice cream rolls.
Unlike placing a Cronut in a box, the trendy dessert takes about four minutes to create. But that’s part of the show: The ice cream makers call you over to their cold plate before they begin so you can get a front-row view — and an ideal spot to snag a pic with a smartphone.
"Inside right now are some contractors installing counters and an ice-cream freezer. Two stories — interior lofted balcony with tables/seating set up already."