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Roll It Up appears to have closed at 63 E. Seventh St. between First Avenue and Second Avenue. It hasn't been open in at least two weeks, and the interior looks to have been emptied out.
The nautical-themed shop specializing in rolled ice cream opened on Aug. 26, 2016 ... then closed in November for the season... before reopening in April.
If this is a permanent closure, then this marks the second rolled ice cream casualty out of the three that opened last summer. Lab -320° closed in January after six months on St. Mark's Place. 10Below Ice Cream is still alive and well on another part of St. Mark's Place.