Wednesday, May 18, 2016
[Photo by Steven]
A coming soon sign for Roll It Up ice cream has arrived at one of the empty retail spaces at 65 E. Seventh St. between First Avenue and Second Avenue.
Roll It Up will join the other coming-soon shops in the East Village that will serve rolled ice cream... Pink Bear on East 14th Street and Lab 321 on St. Mark's Place. (And, in a variation, Bingbox Snow Cream Co. recently opened on Second Avenue.)
The east storefront at No. 65 was previously home to Smooth Skin Factory.