Roll It Up returns on 7th Street

Roll It Up is back open (as of yesterday) at 63 E. Seventh St. between First Avenue and Second Avenue. The nautical-themed shop specializing in rolled ice cream opened last Aug. 26 ... then closed in November for the season...

Lab -320° closes after 6 months in the former Sock Man space on St. Mark's Place

After six-plus months in business, Lab -320° has closed at 27 St. Mark's Place between Second Avenue and Third Avenue...





The owners announced the closure of the hand-rolled ice cream shop on Facebook on Dec. 30...



Lab -320° began its tenure as Lab -321, which did not amuse the owners of -321° Ice Cream Shop in Brooklyn ... who sent along a cease-and-desist letter. (And it likely didn't help Lab -320° that the popular 10Below Ice Cream opened up at 42 1/2 St. Mark's Place later last year.)

The previous longtime tenant at 27 St. Mark's Place, The Sock Man, closed last January after a reported rent hike via landlord Raphael Toledano. Sock Man owner Marty Rosen later opened a new location in late November at 99 1/2 St. Mark's Place.

Lab -320° was the fourth shop to open in 2016 in the East Village serving the traditional Thai street food ... Roll It Up on Seventh Street between First Avenue and Second Avenue closed in November for the season...



Signage on the gate points to an April 2017 reopening...



Thanks to EVG correspondent Steven for all the photos!

Previously on EV Grieve:
Here's the rolled ice cream shop taking over the former Sock Man space on St. Mark's Place

10Below Ice Cream now open on St. Mark's Place

The shop, billed as the first establishment serving Thai-inspired ice cream rolls in NYC, has debuted at a new retail space at 42 1/2 St. Mark's Place just east of Second Avenue.

A photo posted by 10Below Ice Cream (@10belowicecream) on Aug 14, 2016 at 6:39pm PDT

The quickly expanding 10Below Ice Cream has locations in Chinatown, the LES (Allen Street as of July) and Flushing. They are branching out to Los Angeles too.

The St. Mark's location is open 11 a.m. to 10 p.m. Sunday-Thursday, until 11:30 p.m. Friday-Saturday.

This is the latest rolled ice cream shops to open right around here. Roll It Up opened on Aug. 26 at 65 E. Seventh St. between First Avenue and Second Avenue ... while Lab -321 opened at 27 St. Mark's Place between Second Avenue and Third Avenue on June 3.

More rolled ice cream for St. Mark's Place

Renovations continue at a new retail space at 42 1/2 St. Mark's Place just east of Second Avenue... and the signage is up now for the new tenant — the buzzy 10Below Ice Cream ...



The quickly expanding 10Below Ice Cream has locations in Chinatown, the LES (Allen Street as of last month) and Flushing. They are branching out to Los Angeles too.

Here's more from the 10Below website:

10Below Ice Cream is New York’s first establishment serving Thai-inspired ice cream rolls. This concept was created on the streets of Thailand, serving fresh, made-to-order ice cream. Inspired by this ice cream art and by the way bartenders artfully craft cocktails made to order, 10Below blends the two approaches to create an experience for ice cream aficionados with an eclectic palette. We roll each individual ice cream order with the freshest ingredients right in front of your eyes, meaning no preservatives or stabilizers are added. It’s ice cream in its rawest form — fresh off the plate.

Here's a not-annoying-at-all feature on 10Below from the Post last August:

Ever since it opened in July, tucked between Chinese restaurants and spas at 10 Mott St., foodies from far and wide have been waiting up to three hours to get a taste of 10Below, which serves an American twist on Thai ice cream rolls.

Unlike placing a Cronut in a box, the trendy dessert takes about four minutes to create. But that’s part of the show: The ice cream makers call you over to their cold plate before they begin so you can get a front-row view — and an ideal spot to snag a pic with a smartphone.

Another rolled ice cream shop, Lab -321, opened at 27 St. Mark's Place in June.

This dessert continues to take the East Village by (ice) storm

[Photo by Steven]

A coming soon sign for Roll It Up ice cream has arrived at one of the empty retail spaces at 65 E. Seventh St. between First Avenue and Second Avenue.



Roll It Up will join the other coming-soon shops in the East Village that will serve rolled ice cream... Pink Bear on East 14th Street and Lab 321 on St. Mark's Place. (And, in a variation, Bingbox Snow Cream Co. recently opened on Second Avenue.)

The east storefront at No. 65 was previously home to Smooth Skin Factory.

Here's the rolled ice cream shop taking over the former Sock Man space on St. Mark's Place

[Photo from last week]

Back on Friday, we told you that an ice cream shop is opening at 27 St. Mark's Place between Second Avenue and Third Avenue.

The coming soon signage arrived yesterday for Lab 321, which will serve their variation of the traditional Thai street food — rolled ice cream...



Last July, 10Below opened a rolled ice cream shop in Chinatown at 10 Mott St. ... and soon enough there were three-hour lines for the desserts.

Here's the Post with more about rolled ice cream:

The frozen concoction is created by pouring liquid homemade ice cream onto a cold plate reaching temps well below zero. Employees mix in toppings, flatten it out like a crepe, and then scrape it into ice-cold rolls with a putty-knife-like tool. The result is five cute little rolls with toppings ranging from fresh strawberries to a blowtorched marshmallow and Teddy Grahams.

Will the lines form here too?

A lot of people (me included) figured they'd be a crowd on this block when the popular Japadog opened its first U.S. outlet in early 2012. That never happened.

Until Jan. 16, the storefront at No. 27 was home for 30-plus years to The Sock Man.

Previously on EV Grieve:
The Sock Man is closing on St. Mark's Place

The Sock Man says thank you; store closes on Saturday

Closing portraits at The Sock Man

The scoop on the former Sock Man space on St. Mark's Place