Friday's parting shot

Always a solid holiday window display, the Sock Man, 99 St. Mark's Place between Avenue A and First Avenue...

Happy 40th anniversary to The Sock Man!

If you've been by The Sock Man at 99 St. Mark's Place in the past week, you've likely seen the new 40th-anniversary mural inside the front door. 

This anniversary is quite a feet feat for another small business. Congrats to owner Marty Rosen (pictured above!). 

The shop has been at this spot between Avenue A and First Avenue since November 2016... a rent increase forced him to close his longtime shop at 27 St. Mark's Place between Second Avenue and Third Avenue. 

The Sock Man opens daily at noon, with an 8 p.m. close during the week and 10 p.m. on Friday and Saturday (and 9 p.m. on Sunday). 

Photo via @thesockmannyc

Saturday's parting shot

A view of the Sock Man at 99 St Mark's Place...

The Sock Man opens in new location on St. Mark's Place today

[Photo the other day by Derek Berg]

The new location of the Sock Man opens today at 99 1/2 St. Mark's Place between Avenue A and First Avenue. (Hours are noon to 10 p.m.)

A rent increase forced the Sock Man (aka Marty Rosen) to close his longtime shop at 27 St. Mark's Place between Second Avenue and Third Avenue back in January. Rosen had been peddling socks, tights, lingerie and other accessories in this space since 1983. (Landlord Raphael Toledano, who took possession in September 2015, is now flipping the building.)

Very good to see the Sock Man back in business.

Previously on EV Grieve:
The Sock Man is closing on St. Mark's Place

The Sock Man says thank you; store closes on Saturday

Closing portraits at The Sock Man

The scoop on the former Sock Man space on St. Mark's Place

The Sock Man is returning to St. Mark's Place

Lab 321 rolls out its ice cream signage on St. Mark's Place

[Photo by Steven]

Workers yesterday hoisted the Lab 321 letters on St. Mark's Place, where the rolled ice cream purveyors are setting up shop here between Second Avenue and Third Avenue.

Lab 321 will be the third shop to open this year in the East Village serving the traditional Thai street food ... there's Roll It Up on Seventh Street and Pink Bear on East 14th Street.

The previous tenant at 27 St. Mark's Place, The Sock Man, closed in January after a reported rent hike via new landlord Raphael Toledano.

Previously on EV Grieve:
Here's the rolled ice cream shop taking over the former Sock Man space on St. Mark's Place

Here's the rolled ice cream shop taking over the former Sock Man space on St. Mark's Place

[Photo from last week]

Back on Friday, we told you that an ice cream shop is opening at 27 St. Mark's Place between Second Avenue and Third Avenue.

The coming soon signage arrived yesterday for Lab 321, which will serve their variation of the traditional Thai street food — rolled ice cream...



Last July, 10Below opened a rolled ice cream shop in Chinatown at 10 Mott St. ... and soon enough there were three-hour lines for the desserts.

Here's the Post with more about rolled ice cream:

The frozen concoction is created by pouring liquid homemade ice cream onto a cold plate reaching temps well below zero. Employees mix in toppings, flatten it out like a crepe, and then scrape it into ice-cold rolls with a putty-knife-like tool. The result is five cute little rolls with toppings ranging from fresh strawberries to a blowtorched marshmallow and Teddy Grahams.

Will the lines form here too?

A lot of people (me included) figured they'd be a crowd on this block when the popular Japadog opened its first U.S. outlet in early 2012. That never happened.

Until Jan. 16, the storefront at No. 27 was home for 30-plus years to The Sock Man.

Previously on EV Grieve:
The Sock Man is closing on St. Mark's Place

The Sock Man says thank you; store closes on Saturday

Closing portraits at The Sock Man

The scoop on the former Sock Man space on St. Mark's Place

The scoop on the former Sock Man space on St. Mark's Place

The for rent sign is down at 27 St. Mark's Place between Second Avenue and Third Avenue.

Workers at the scene told EVG correspondent Steven that an independent ice cream shop will be opening in the space later this spring. That's all we know about it at the moment.

Until Jan. 16, the storefront was home for 30-plus years to The Sock Man.

Previously on EV Grieve:
The Sock Man is closing on St. Mark's Place

The Sock Man says thank you; store closes on Saturday

Closing portraits at The Sock Man

Former Sock Man space for rent on St. Mark's Place; presented as a 'vanilla box'

[Workers dismantle the former Sock Man space on Feb. 3]

As we first reported last month, The Sock Man closed on St. Mark's Place after nearly 33 years here between Second Avenue and Third Avenue.

Now that space at No. 27 is for rent.



Here are some details via the listing at Sinvin:

-All quality uses considered, including food
-Easy to vent
-Landlord presenting as a vanilla box with HVAC and 200 amp electric panel
-New storefront to be installed
-Brick walls
-Sorry, no tattoo or piercing parlors
-On the best block of St. Marks, busy 24/7

The asking rent for the 500-square-foot space (with another 300 square feet for basement storage) is $9,000, per the listing.

Owner Marty Rosen was apparently facing an unmanageable rent hike from new landlord Raphael Toledano.

Rosen has said he hopes to find another space in the neighborhood. Meanwhile, the Sock Man remains open for business at www.thesockman.com.

Previously on EV Grieve:
The Sock Man is closing on St. Mark's Place

The Sock Man says thank you; store closes on Saturday

Closing portraits at The Sock Man

Closing portraits at The Sock Man

On Saturday evening, the Sock Man closed down on St. Mark's Place for good.

Photographer Nick McManus, a group portrait artist who works on Impossible Project Polaroids for gallery exhibition in New York, shared these photos as owner Marty Rosen and friends said goodbye to its storefront of 33 years...


[Click to go big]

We first reported on Jan. 7 that the shop would be closing. Rosen was apparently facing an unmanageable rent hike from new landlord Raphael Toledano.

Rosen hopes to find another space in the neighborhood. Until then, the Sock Man remains open for business at www.thesockman.com.

The Sock Man is closing on St. Mark's Place

[Image via Twitter]

Word is spreading that The Sock Man is closing on St. Mark's Place.

A tipster tells us that the last day here is Jan. 18. Friday, Jan. 15 is now the last day.

The shop has been peddling socks, tights, lingerie and other accessories on the block between Second Avenue and Third Avenue since 1983.

We'll share more details as they becomes available.

Updated 1/8
Jeremiah Moss has more on the closing at Vanishing New York.

Per a JVNY reader: Owner Marty Rosen is "being forced off St. Mark's Place forever due to Real Estate tyrannical fascism. It breaks my heart to help him pack up the store. He plans to look for a new space and to continue his online business, but this is so disturbing."