Renovations continue at a new retail space at 42 1/2 St. Mark's Place just east of Second Avenue... and the signage is up now for the new tenant — the buzzy 10Below Ice Cream ...
The quickly expanding 10Below Ice Cream has locations in Chinatown, the LES (Allen Street as of last month) and Flushing. They are branching out to Los Angeles too.
Here's more from the 10Below website:
10Below Ice Cream is New York’s first establishment serving Thai-inspired ice cream rolls. This concept was created on the streets of Thailand, serving fresh, made-to-order ice cream. Inspired by this ice cream art and by the way bartenders artfully craft cocktails made to order, 10Below blends the two approaches to create an experience for ice cream aficionados with an eclectic palette. We roll each individual ice cream order with the freshest ingredients right in front of your eyes, meaning no preservatives or stabilizers are added. It’s ice cream in its rawest form — fresh off the plate.
Here's a not-annoying-at-all feature on 10Below from the Post last August:
Ever since it opened in July, tucked between Chinese restaurants and spas at 10 Mott St., foodies from far and wide have been waiting up to three hours to get a taste of 10Below, which serves an American twist on Thai ice cream rolls.
Unlike placing a Cronut in a box, the trendy dessert takes about four minutes to create. But that’s part of the show: The ice cream makers call you over to their cold plate before they begin so you can get a front-row view — and an ideal spot to snag a pic with a smartphone.
Another rolled ice cream shop, Lab -321, opened at 27 St. Mark's Place in June.