Signage went up Friday for Orangetheory Fitness, opening soon at 51 Astor Place/the IBM Watson Building/Death Star.
There's a [temporary] sales office at 61 Fourth Ave., if you're interested in membership info.
Here's more about Orangetheory, which has locations nationwide... including three in Brooklyn and one in Chelsea:
Orangetheory Fitness uses the science of Heart-Rate Based Treadmill Interval Training, the efficiency of Indoor Rowing for increased power and the proven concept of Weight Training Blocks to create the fitness level and body you have always desired. Workout and Weight Loss plateaus are a thing of the past…really!
Orangetheory is located next door to Flywheel Sports, the cycling studio.