Alexander Wang launches ad campaign for his new anti-itch powder

On 12th Street at Third Avenue.

Oh! It's his T line. Per BlackBook:

[H]e's making quite a statement with his first-ever ad campaign for his lower-priced line T. "The energy was much more appropriate for something like guerrilla marketing than anything too proper or formal," Wang says of the ads which will only grace NYC sidewalks, not the pages of the magazines currently stocked at your local newsstand.