Taco Bell recently announced that it was adding Nacho Fries to the $1 menu.
Today and tomorrow, you can head to 212 Bowery near Rivington for a sneak preview — or premiere.
Here's more info via OpenTable, where you can get a reservation for the fry seating:
Live Más Productions presents Nacho Fries, debuting in Taco Bell restaurants nationwide on January 25 for just $1. The most-anticipated menu item release of the year will be available crisped to perfection with bold Mexican seasoning and served with a dippable side of warm Nacho Cheese. Ahead of their nationwide release, Taco Bell will host fans in New York City for a complimentary, advance screening of Nacho Fries and the trailer “Web of Fries” that will leave fans hungry for more – more Nacho Fries that is. A five-star menu item like Taco Bell’s Nacho Fries is worthy of its own red carpet, and that’s exactly the treatment Taco Bell is rolling out with its first “big screen” debut.
The pop-up is open today from 4-8 p.m. and tomorrow from noon to 4 p.m. and again 5-9 p.m.
14 comments:
fuck this entire world
Embarrassing. How low can East Village landlords get? Are they that desperate that they need to rent popup space to Taco Bell? Yup.
I guess the one positive out of this sordid affair is it shows the Bowery is losing it's shine/luster/whatever as a real estate hotspot for a landlord to resort to this new low.
Very bad timing on Taco Bells part, opening this pop up the same week that the Sunshine Cinema closes down. If you needed any more proof that The Bowery is the Official Sponsor of BroDeo Drive, here you go.
desperate how? im guessing taco bell is paying huge $ for this pop-up, and in-turn the landlord gets the proof that the empty spot the rest of the year is worth the same huge money it can then write-off in lost revenue
I can't decide if this is as bad as or worse than the cereal store on Union Square.
At least now the people shopping at John Varvatos or Blue & Cream have the opportunity to enjoy a suitable snack en route.
Remember when New York City was known for its culture?
I thought it was April first when I read this article, oh shit.
I'll try them once. And I have to be drunk. And it has to be after midnight.
Thanks for the tip EV Grieve! I've got my Open Table reservations set, I'm excited to be the first to try a new TBell menu item FOR FREE!!
@ 1:23pm Ummm the landlord is renting the space to a temporary tenant. If retail space is in such demand on, off, and near Bowery why not rent the space to a permanent tenant (or even a permanent Taco Bell)?
You make way more money renting the space than writing it off, otherwise all landlords would just have vacant spaces.
You, personally, wasted tens of thousands of dollars on an economics, business, or MBA degree.
I have a theory that coolness or hipness does not really exist anymore. Everyone's mainstream, by and large everyone likes and dislikes the same stupid crap these days. Stuff like the popularity of Facebook, and lamest of the lame popups from the likes of Taco Bells and Kellogg's Cereal Corp invading NYC confirm it for me.
@ 1:16pm I'd say coolness and hipness have been replaced by trendiness and conformity.
Pop-ups are a trend that need to die. Temp Stores that will leave town any minute are not exactly enticing.
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