Game, set, match: Thirty Love arrives on 3rd and 13th

Photo Saturday by EVG reader Seth Treiman 

The Memory Motel pop-up is now just a memory on the NW corner of Third Avenue and 13th Street.

Over the weekend, the two-story bar was transformed into Thirty Love Sports & Leisure, presumably another sports bar. 

This outpost of Montauk's Memory Motel arrived in the fall of 2023 as a pop-up bar running from Halloween to New Year’s Eve... before extending that stay by another year via a collaboration with "East Hamptons' party hot spot Common Ground." 

In an offer reminiscent of the old Continental a few blocks south on Third Avenue, MM offered five shots for $13 ("yes we're serious")...

The corner spot has been to various sports bars with animal names in the titles in previous years: the Brazen Fox, Ugly Duckling and blue bird. 

Our previous post provided more background on Montauk's Memory Motel and the Rolling Stones' role in its lore.

Montauk's Memory Motel is popping up on 3rd Avenue and 13th Street

Memory Motel, described as "Montauk's high energy dive bar & motel," is popping up for a three-month-plus stint at 106 Third Ave. at 13th Street. (And presumably just the dive bar part.) 

Workers were spotted prepping the space yesterday... ahead of tomorrow's debut...

We're not exactly sure what all this will entail at the space... there's a website where you can sign up for more info... there's also an open casting call for the "Montauk Memory Motel TV Show." 

Montauk's Memory Motel has evolved through the years and now caters to a new generation of east-end weekend warriors. 

Like Montauk itself, the motel's bar used to be on the more sleepy side... until the Rolling Stones ruined it! 

As widely documented, the Stones "hid from the rest of the world for five weeks as they rehearsed for the coming summer's massive 1975 Tour of The Americas" at Andy Warhol's Montauk compound. 

Per legend, Mick and Keith spent time at the Memory Motel bar ... anyway, the ballad "Memory Motel" appears on the 1976 album Black and Blue... this is a live version from 1998...

   

The pop up takes over for the short-lived French concept Blue Bird... no word if that will return or what will be next for the corner space after the Memory Motel checks out.