[Via Google Street View]
For years now the Continental on Third Avenue at St. Mark's Place has advertised that $10 for five-shots-of-anything promotion. (Apparently it has been a money loser.)
Not sure when this happened — the deal just got more expensive by $2...
The Continental website still lists the special as $10.
The website (rather Trigger the owner) also addresses any questions people may have about about the shot quality:
- Not only are the shots not "watered down" but this practice of diluting good brand name liquor with cheaper, generic stuff has never happened in my bar!!! Not once! Let alone as an ongoing practice.
- I understand that people can't believe the 5 Shot deal so they assume that it's got to be a scam but I can personally guarantee you that it's for real. Want to verify this for yourself???
- I've given my bartenders permission to let customers choose a random bottle from our back up stock that's in plain view and you, yourself can open the bottle and feel the seal break when you open it!!! (except on weekend nights when we're slammed but you can request this early or late on a weekend night)
- You can also order 1 or more shots from the bottle you just opened and compare it to the liquor that you've originally ordered from the already opened bottle! I absolutely guarantee that there will be no difference whatsoever.
- I don't make money on the shots. It's my gimmick to draw people in as we don't have food, karaoke, live music or any of the other things most places have one or more of. So please... come in and see for yourself!
Meanwhile, The Real Deal reported in June 2015 that real-estate investor Arthur Shapolsky was buying three properties at the corner of Third Avenue and St. Marks Place: 23 Third Ave., 27 Third Ave. and 3 St. Mark's Place. Basically everything from McDonald's to the corner. I haven't heard anymore about that since then. There's nothing in public records noting a deal ... or on file with the DOB noting new construction.