77 Ludlow papers the East Village

While walking on East Third Street between Avenue A and Avenue B last evening, I noticed that nearly every car on the block had a flyer under the wipers...




...upon closer inspection... it turns out to be an ad for commercial and residential space at 77 Ludlow St... Might be a reason for a big street marketing push... as far as I can tell, a few of these spaces have been on the market for more than a year...



So I visited the website listed on the flyer... (hey, this street advertising works!)



...and found some videos... the renovated storefront with the bags of trash and buckets of paint and stuff look so much more classy accompanied by Yo-Yo Ma and the Amsterdam Baroque Orchestra...



Meanwhile, I eventually spotted the fellows distributing the flyers...