Delivery.com has named S'MAC, the mac-and-cheese empire on East 12th Street, the city's busiest delivery service in the city. (This only takes in account deliveries made via Delivery.com from 2011; S'MAC took in more orders than any other restaurant that delivers, the Post reported.)
Co-owner Sarita Ekya told the Post that they make upwards of 50 deliveries an hour on Saturdays.
And as the Post points out, S'MAC (short for Sarita's Macaroni & Cheese) "the restaurant's name is a play on words that harks back to the bad old days when junkies lined up on East Village streets looking for a different kind of fix."
"East Villagers get it," said Ekya, a Nova Scotia native. "Other people will think it's just an abbreviated form of the whole name."
5 comments:
What the hell is Bullys?
It's the takeout deli at 8th and Broadway. Not a restaurant per se...
Smack as in heroin? Teehee! Another regrettably glib, winking reference just like 13th Step eh?
That this is the most popular delivery place around here is no surprise. Just more crude infantile foodie fodder, just another indicator of who's neighborhood this really is now.
I'm an East Villager and didn't "get it." I had no idea that she would be so stupid. I liked this place better when I thought it stood for Sarita's Macaroni and Cheese.
jeez from this poll it appears the new lot of east villagers are rich, lazy and unhealthy. thanks NYU, you have come to contribute so much to our populace. NOT
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