EVG regular William Klayman pointed out yesterday that there's a new tenant arriving at the former travel agency on Third Avenue and East Ninth Street... a new location of Organic Avenue, which is, according to their website:
[T]he leading provider of organic cold pressed juices, raw food cleansing programs, snacks, superfoods, truly natural beauty products, healthy lifestyle education and community building events. The company helps people learn how to transition and maintain a healthy lifestyle that is pleasurable and sustainable, while also friendly to people, animals and the environment.
Organic Avenue is controlled by Weld North, an investment company concentrating on education, health and wellness, consumer services and marketing businesses.
They have nine locations now in Manhattan, with three more on the way soon... Seems like a good fit for the office crowd/workers arriving soon at 51 Astro Place next door?
2 comments:
This is war...
http://www.nytimes.com/2013/04/17/dining/the-rush-toward-cold-pressed-juices.html?pagewanted=all&_r=0
"Organic" is the new "Gourmet". Soon enough it won't mean anything either.
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