So last Saturday we spotted our old friends from Bay Crane doing something or another on the southeast corner of Fourth Avenue and East 13th Street… we took the above photo (remember: you always take photos of cranes).
And that was that. Until blogger Andrew Fine pointed out to us the arrival of an old-timey clock …
Per A Fine Blog:
It appears to be part of the re-branding of Pan Am Equities' 4000 unit apartment portfolio by Mirador Properties, which is now in charge of marketing and leasing. Mirador is overseeing the upscaling the properties with Restoration Hardware fixtures, high end appliances, and sleek lobbies. It is being branded as "True North", dedicated to combining "Old New York design" with "modern technology and amenities". Ok, whatever.
12 comments:
When does the outdoor seating arrive up there?
This is exactly why it's such an exciting time to be living in NYC!
I like it.
Although I think it would also be great to have at least a few of the standing street clocks, as well as the embedded sidewalk clocks in the EV>
- East Villager
I also like it cuz it's different.
..but the rebranding and high end stuff is crap.
I was waiting for the "Waste Not A Minute" legend to go up…don't know if anyone remembers, but the clock on Red Square had that for several years.
How the hell are we supposed to read that from the street? I can barely decipher the time in the photo!
That's great! I like clocks on buildings.
When do they add the "trendy" graffiti?
Looks like the wind blew that clock to that spot, random. If they think anyone will look at this clock more than once in their lifetime... The added balconies and that clock only points out the awkwardness of that corner space and whatever building once stood there is sorely missing.
I can't wait for it to fall.
On Ben Shaoul.
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