Wednesday, February 4, 2015

Former Terroir space quickly converted into Fifty Paces on East 12th Street


[Image via]

The original East Village outpost of the wine bar Terroir at 413 E. 12th St. between Avenue A and First Avenue closed after service this past Saturday night.

And as promised, Hearth chef-owner Marco Canora quickly turned the space around — the new venture, Fifty Paces, debuts tonight, as Eater first reported.

We'll head to Eater (who also posted the menu) for more:

The drink menu at Fifty Paces is still focused on wines by the glass, served in either three or six ounce pours, and also includes a few sherries and ciders, and a handful of beers ... The food menu, meanwhile, now consists of dishes "inspired by" the food at Hearth. It's an on-trend bar menu, with small snacks, toasts, and large shared plates like pork ragu sloppy joes, yoshi fried chicken, and braised rabbit legs with polenta.

Fifty Paces will also serve some of the broth that Canora sells at Brodo, the newish to-go spot on First Avenue.

This Terroir closed after six years following a business split between Canora and Paul Grieco, who will continue operating three of the other wine bar locations in the city.

Previously on EV Grieve:
Terroir closes tomorrow night on East 12th Street; new concept on the way soon

12 comments:

Anonymous said...

"50 Paces" is the distance to the nearest ATM.

Anonymous said...

We thought you were going to have soup and bread at this location. The people who made this neighborhood can't afford this. Very disappointed. No respect.
People around here need affordable grab and go options/delivery. Stop feeding the rich.

Anonymous said...

I still have no interest in this place.

Gojira said...

@Anon. 8:31 - What, you don't think 6 bucks for one piece of cheese (probably about the size of a walnut) is reasonable?.....uhhh, yeah, with you on that one.

Ken from Ken's Kitchen said...

Hearth's been around for awhile, but maybe some chef can explain why it's still so trendy to open fine dining places downtown since downtown as a concept is dead and rents are so astronomical. AND we don't have office space so making money at lunch is out -- only dinner. The UES seems like a better bet.

Anonymous said...

I lived on E. 12th and never went to Hearth because I couldn't afford it, or to Terroir because I couldn't take it. I bonded with the windowcleaner, though -- we were on the level.

Anonymous said...

Hearth is a fantastic restaurant and Marco is an A+ human. Terroir never seemed to tickle me in the right spot; maybe this time around.

Anonymous said...

There is definitely an uptown client going to Hearth which is fine when you dine on the UES. Since Terroir looked like it was filled with the louder grown children of the Hearth client's, another pass for me.

Anonymous said...

Be nice to have something that caters to the people who live in the neighborhood. The broth thing actually does - this will of course not. Imagine if someone decided to give the hood what it wants as opposed to what they think we want, or what they think we need, or what "their dream is". How about that for a business model - maybe if someone tried it and it worked then more would follow. How risky would it be to provide affordable, tasty food for the masses? if it doesn't work, then you could always go trendy or high-end. Methinks it might though.

Anonymous said...

Terroir was great. I was always amazed what they did in such a small space. I'm glad this new venture is following a similar model. Can't wait to go.

Anonymous said...

I cant afford hearth, but i can afford to grab some food at this new spot - seems like you could actually make a dinner out of it, and if its the same stuff as hearth, it seems like its a more affordable option for us in the neighborhood. Looking forward to trying it out.

Anonymous said...

I like the head chef at Hearth. It is a special occassion place via pricing though. Terroir /new 50 paces was a rip at first glance but their "half pours" were always really generous and it was a nice way to try some of the really good stuff, barolo, nebbiola, etc.