[Photo by Steven]
A worker today unveiled the signage at 120 St. Mark's Place, where Squish Marshmallows is opening in the long-empty storefront between Avenue A and First Avenue.
This is the first retail outlet for Katherine Sprung, the creator behind Squish Marshmallows. (They are available online and at Abigail's Bake Shop in Brooklyn.)
Per the Squish website:
The goal of Squish Marshmallows is to make a quality, delicious product, using natural ingredients in the marshmallow base, that makes people happy and changes the way they view the humble marshmallow. Whether you choose to enjoy the marshmallows by themselves, or use them to make the most decadent and whimsical s’mores, the idea is to simply eat them and be happy.
The previous tenant, Addiction Ink, left in 2014.
And as you may recall, 120 St. Mark's Place was once the artists collective known as The Cave. (Among other people, it was the home of the Mosaic Man.) Developer Ben Shaoul took over the property in 2006, where he earned his "sledgehammer" nickname from Curbed.
23 comments:
With summer gone, marshmallow shops are gonna replace all the hand rolled ice cream shops?
And I thought the marshmallow market was going soft.
The recently shuttered all-pudding store should've served as their Ghost of Christmas Future when concieving this stupid idea that only makes sense in a room full of toddlers. #5months
I predict future generations will soon evolve without teeth, since it seems, with the glut of infant and tiny pap that is replacing real food in NY, chewing is now unnecessary.
Is there any food around here I could eat with dignity?
Although I question so many of these one note culinary experiences, I wonder if this is mostly a base for a wholesale or mail order endeavor, in which case it might be successful? If most of the work and sales emanates from the back room, then a counter in front is only a plus. That is not the case with the ice cream, yoghurt, pudding, etc. shops. And if Katherine is trying to build a larger behind-the-scenes business, I wish her all the best.
Sorry haters, marshmallows are delicious!
I want a marshmallow macaroon shop that only charges $2.00 to add a dap of fro-yo on their delightful concoctions that probably will give us all cancer.
This is typical of the kind of business opening in the EV today as well as other parts of town designed for tourists and not for the neighborhoods they reside in. Momafuki, Big Gay Als Ice Cream, etc... has only tourist clients. This place is so out of whack it might succeed if they get a segment on the Food Channel or whatever foodie blog tourists are into. I am for any small business trying to make a go at it, just depressed that I have to sometimes have to leave my neighborhood to get basics.
It's so nice to be living in the real life version of Candyland.
This "concept" is mad corny. Poor misguided owners, this will close soon. Fortunate for the neighborhood, unfortunate to whoever worked hard to put it together.
I love anything sweet. This is going to be amazing. Cant wait.
At 6:08 PM, Eden Bee said:
I want a marshmallow macaroon shop that only charges $2.00 to add a dap of fro-yo on their delightful concoctions that probably will give us all cancer.
I'm disappointed that they didn't have the vision to at least offer vegan marshmallows—which are inherently better and less unhealthy than conventional marshmallows.
Gelatin is carcinogenic; I know that doesn't faze anyone who really wants to eat it, but when there's an alternative—which happens to be great and just as fun as the original—why bother with diseased, boiled bones and ligaments?
Marshmallows (originally made from the sap of a marshmallow plant) don't entice me, but then I never went to sleep-away camp. Most adults are not going to eat marshmallows on a regular basis, so I assume there business plan involves, yes, tourists and shipping. I can think of worse ideas. Jell-O anyone?
I LOVE Marshmallows. Bring THEM on!
@6:08 Couldn't agree more. It's like opening a new concept store with an outmoded, unhealthy, disgusting ingredient - instead of being truly modern and innovative. Maybe they will add a non-gelatin marshmallow or get rid of gelatin entirely if only to widen their customer base.
This sounds stupid, but since it's on a Ben Schoul property, it might be a fine establishment to launder money.
What's next? A specialty strictly candy corn bar?
Oh yay, lucky us.
I want a Skittle® shop. There are so many flakers to choose from now I need them all in one tidy well organized shop or I can't deal with them. I mean I CAN'T EVEN.
1. Anonymous 6:18: Momofuku and Big Gay are not just for tourists.
2. The pudding store was AWESOME.
3. I fucking hate marshmallows
4. My kid will DIE OF JOY from a marshmallow store
Life, she is complex.
Just wait until all the Dollar Marshmallow stores start popping up everywhere.
Why oh why did I ever leave Ohio?
After all of the criticism of characterless national chain stores and unruly bars--shouldn't we be hoping for the success of a small, locally-owned store? I can't see the harm in selling locally made candy.
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