The lines formed early on the Bowery at Bond Street Saturday for the opening of October's Very Own, Drake's line of clothing/lifestyle brand.
The store is at 330 Bowery (aka 54 Bond St.), the historic circa-1874 building, the former Bouwerie Lane Theater...
There are other OVO locations in Los Angeles and Toronto, the Grammy-Award-winning singer-songwriter-producer's hometown.
Drake drew crowds to a pop-up shop at 208 Bowery this past August.
News of this OVO outlet first started circulating on Dec. 5...
#NYWELCOMEOVO pic.twitter.com/8NPT48DB2O
— October's Very Own (@welcomeOVO) December 5, 2016
Last fall, a John Barrett luxury hair salon, which also sold vintage Rolex watches priced to $30,000, opened here. The salon closed after just a few months in business.
Previously on EV Grieve:
330 Bowery wrapped and ready
A look at 330 Bowery, now free of its sidewalk bridge
The storefronts for rent on the Bowery
Retail space at historic 330 Bowery is for rent
8 comments:
I didn't know Drake was also a fashion designer just a mediocre entertainer. Seriously, branding drives me crazy these days. You just need to be famous, in anyway, even someone with a bunch of YouTube followers and some corporation uses your name to sell anything. I guess working hard at your art and craft means nothing today.
These hip-hop fashion lines all look pretty generic, like mostly Adidas ripoffs. It's all about the name I am guessing.
Love Nick Drake. More power to him!
Hate the Drake!........Wait......Sorry, wrong cultural reference.
So many sheeple.
10:31 stole my line!
Drake - they make those delicious chocolate covered Ding Dongs, right?
Actually that is incorrect they make Ring Dings, not Ding Dongs. If you are going to be a New Yorker get with the program.
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