East River hosting July 4 fireworks again; prepare thee for 'never-before-seen shells and effects'

For the third consecutive year, the Macy's 4th of July fireworks will launch from the East River. [Insert west side taunt here.]

Anyway, here are all the glory details via the official news release released Monday announcing the 2017 edition...

A pyrotechnic anthem for the ages will ignite New York City’s famed skyline on Tuesday, July 4, as the 41st Annual Macy’s 4th of July Fireworks® launch an unrivaled barrage of color, shape, light and sound to celebrate Independence Day.

The nation’s largest pyrotechnic display will come to life over the East River, captivating more than 3 million spectators lining the shorelines, waterways, streets and rooftops of the Big Apple and millions more on television coast-to-coast as together they marvel at the nation’s largest and most exciting party.

Beginning at approximately 9:25 p.m., the first shells will launch the celebration along the shores of Manhattan, Queens and Brooklyn with more than 60,000 effects rumbling toward the grand finale.

The 41st edition of the festivities will showcase a 25-minute display featuring never-before-seen shells and effects. Pyro Spectaculars by Souza is once again at the helm of the pyrotechnics that will feature multiple new shells including color changing chrysanthemums, purple crackling ghost peonies, orange bees, and pulsing happy faces in 23 electrifying colors including fuchsia, lemon and aqua.