The new 22-story office building on the SW corner of the Bowery and Fourth Street will be home to one tenant: The NYC-based Chobani, LLC, the food and beverage company initially known for its Greek yogurt.
Yesterday, the company announced more details about the late-2025 arrival of Chobani House at 360 Bowery, "a new model for urban development, combining business, community investment, and impact." (News of the lease was made last month.)
According to the announcement, "Chobani is embracing a new vision for how businesses can invest in and deliver sustained impact for their home community."
Here's more:
Chobani House will be home to its global business headquarters with employees working in office four days a week, a community kitchen preparing nutritious meals for those in need, an innovation center supporting Chobani's business and also bringing together global food scientists to advance solutions to help eradicate hunger, and an incubator lab for emerging NGOs and non-profits who are focused on social impact.
The over 120,000-square-foot building will include an "experiential retail space" and other organizations connected to Hamdi Ulukaya, Chobani's founder and CEO.
Tent Partnership for Refugees, started by Ulukaya, is "a network of over 400 companies committed to helping refugees across a dozen countries in the Americas and Europe access local labor markets by helping them become job-ready." Shepherd Futures, Ulukaya's family office, bought Anchor Brewing in San Francisco this past spring.
As previously reported, CB Developers paid $59.5 million for a stake in 358-360 Bowery, a gas station, before converting the lot into B Bar & Grill. That one-time hot spot (circa the mid-1990s) was expected to close in August 2020. However, the place never reopened after the PAUSE in March 2020.
Foundation work started on the new building in the summer of 2022.
26 comments:
Thanks I hate it.
Awesome. Hamdi is a good guy.
Looks to me like the building needs some graffiti.
I have mixed feelings as I've heard good things about the Chobani company, but I still hate that building for a multitude of reasons.
Great tenant for this space
Thanks for bringing Midtown sterile architecture and complete erasure of neighborhood and community to the LES. Nothing against Vhobani, if it wasn't them another huge conglomerate would take their place.
Let's see how long this company will stay at this location.
Hard to weigh the good against the bad in this situation. This building is hideous and sterile and totally out of context for our neighborhood. With the Chobani tenancy, it adds tremendously to the carbon footprint of the East Village. Let's see how much of a "sustained impact for the home community" Chobani brings.
The new face of community ghettoization
Carol from east 5th st. Maybe put some focus on the ugliest building in the neighborhood at the end of 14th st. if you really care about changing the carbon footprint of the neighborhood
Great company with a vision for change. We need more of these
"sustained impact for the home community“ “a community kitchen”. Pure pr greenwashing at this point. Tell us what you are going to do and then I’ll listen. Just can’t imagine a badly needed community refrigerator outside the ugly behemoth much less any serving of the local community, which includes many shelters and food insecure people. Buy goods from the nonprofit food coop on 4th Street and truly give some space for local nonprofits to use as a regular meeting room and then I”ll stop scoffing. Otherwise it’s some kind of tax write off that rarely directly benefits the surrounding area.
Anonymous 10/25 11:26 AM
What building are you talking about at "the end of 14th Street'? This isn't a competition for the ugliest building with the worst carbon footprint. Yes I do truly worry about carbon footprints and if I knew which building you were talking about I would be concerned about it also. I regularly go to Community Board and City Planning Commission meetings when issues like over scale buildings are being discussed and voice my disapproval. And you?
That building will outlive us all. Who cares.
Chobani isn't the problem. It's the building. It destroys the quality of the neighborhood. Not only the design , the bulk but the 1000s of people attracted to the building and the traffic. Then there's the prices in the local shops that will go up because of the new money and captive audience. The City of Yes is being pushed through the city council now. The bill would allow massive zoning changes in the city that will destroy every neighborhood by using the housing shortage as the Trojan Horse to raise more tax money for the city to squander and huge profits for the real estate industry. The Cobani building is just the beginning of the mess that will destroy the quality of life in the city. And you can throw in the Soho garden being turned into housing.
there is less traffic in the east village than before the pandemic. nightlife has shifted entirely to brooklyn and the les, and students and young professionals do not spend a single extra day at "home" than necessary. the summer has been depressingly dead around the neighborhood since covid. more residents and workers might actually fill some of our many vacant store fronts. this is a good thing. more tax revenue should allow a hopefully less corrupt future city government help our neighbors in need.
I think they’re referring to the ConEd power plant? Avenue D and 14th.
This building is definitely not my favorite, but I was afraid it was going to sit vacant for years after they completed it. I guess I'll take what I can get knowing at least it won't be completely empty upon completion.
I agree
Higher density has and will continue to destroy the quality of life in this city. And immigration will destroy it to. I am all for immigration when it makes sense, but NYC should not be the stage 1 for immigration.
Once architects and developers created buildings that elevated the spirit, for generations to come. Now they create buildings like this—stultifyingly bad, wildly out of scale, tediously cheap and generic.
@ 2:23 PM
Do you even live in the EV?
Empty storefronts are from obscenely high rents and startup costs. The summer was not "depressingly dead"; quite the opposite. I had to navigate the hoards of foreign tourists anytime I stepped foot onto the main avenues.
Students have been flooding in from not just the U.S., but from many other countries. The group of students now attending classes are out in restaurants and cafes as often as they can afford to be.
The pandemic is old history. It was a cultural tsunami that changed how life is conducted here and around the world. It shuttered many businesses that were either redundant in a crowded field or, poorly managed. Those that have survived are the ones that will last a while.
This is the new normal. We can live and work for a better future but, we cannot reside in or recreate the past.
There is a lot of hatred in this comment section.
I miss B Bar and Grill
Why don't they just... provide housing. The yogurt company needs a skyscraper.... that... helps the community. But no one can live there lol. Okay. Freaks.
I am genuinely curious to see what the impact of 1000 office workers at this location will be
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