Showing posts with label AMC Village 7. Show all posts
Showing posts with label AMC Village 7. Show all posts

Monday, October 17, 2022

Coming attractions: Beer and wine for the AMC Village 7 on 11th Street and 3rd Avenue

The AMC Village 7 on the corner of Third Avenue and 11th Street is joining the growing number of movie theaters that will serve alcohol.

Reps for parent company American Multi-Cinema Inc. received administrative approval from Community Board 3 this month for a beer-wine license at 66 Third Ave. (Here's the questionnaire on file at the CB3 website.)

Presumably, it will be a similar operation as the AMC on 19th and Broadway, the Regal Union Square or Regal Essex Crossing ... where there's a small bar to either sit before-after a film or to purchase a drink to bring into the auditorium.

Given the paperwork involved with the State Liquor Authority, it will likely be several more months before any bar is up and running at the theater. 

Last November, Village East by Angelika on Second Avenue and 12th Street received approval to sell beer-wine at a lobby cafe. That service hasn't arrived just yet. 

In January, the State Liquor Authority ruled that movie theaters could now apply for beer and wine licenses, with consumption allowed in seats — not just from a lobby bar-cafe... ending a years-long debate about alcohol in theaters.

Of course, theaters in NYC like Nitehawk and Alamo Drafthouse have already been doing this for years. Under the state's former guidelines, operators could only sell booze if they also had a commercial kitchen for preparing food and an individual table for customers at their seats. Others were able to serve alcohol at bars in their lobbies under a separate license but not in theaters themselves.
We've come a long way from 2012 when CB3 — responding to resident concerns — rejected an application from Landmark Theaters for a full liquor license at the Sunshine Cinema on Houston Street.

Ted Mundorff, president and CEO of Landmark Theaters, told IndieWire at the time: "That was pretty shortsighted of folks… It's not like theaters that have alcohol have people falling down [drunk]." 

The denial of alcohol sales from a lobby cafe (where they served slices from Two Boots) set in motion a series of events that saw the closure of the cinema in January 2018. Without the revenue boost, the theater chain decided against renegotiating the lease, and the building was sold and demolished to make way for a 9-story office complex.   

Sunday, September 27, 2020

Spies like us: So long to the 7-month-old 'My Spy' ad at the AMC Village 7


After nearly seven months watching over Third Avenue, the four-story ad for "My Spy" has been removed from the AMC Village 7 at 11th Street...The ad arrived in late February to woo potential moviegoers to see the family-friendly action comedy starring Dave Bautista... which was set to open on March 13, but never made it into a theater with the COVID-19 crisis.

And the ad, with a forced grimace from the gentle giant, brought comfort to travelers along this corridor in these recent challenging months.

This reaction to our tweet yesterday perhaps sums it up best...

Theaters remain closed in the city. However, there has been activity inside this AMC outpost of late. 

Thursday, December 24, 2015

AMC Village 7 ready to premiere renovated theaters



The renovations are winding down over at the AMC Village 7 on Third Avenue and East 11th Street.

Workers have been renovating the auditoriums here, installing reclining seats, among other refurbishments.

One worker on the scene said that the place was to be fully operational tomorrow. (Friday! Dec. 25! Christmas!)



And just in time for two new big holiday movies — "Joy" and "Concussion" (they both look rather unwatchable, TBH, but we'll see!) — opening tomorrow (Friday! Dec. 25! Christmas!)... and as the arrows helpfully note, you have the reclining seat option for the films...



And do you have to reserve the recliner seats? Or is it first come, first serve??? (EV Arrow asked.)

And did anyone see "In the Heart of the Sea"? (EV Arrow asked.)

Previously on EV Grieve:
Renovations at Village 7; reclining seats coming soon

Saturday, November 21, 2015

Renovations at Village 7; reclining seats coming soon



Been meaning to note all this at the AMC Village 7 on Third Avenue and East 11th Street … where renovations are in full swing. (You've probably noticed fewer movie choices here of late…)









The final product will include some reclining seats in the auditoriums… (do these things operate with quarters?)



Oh, and "Sicario" was pretty good, though I saw it at Kips Bay…