Playing the Apollo?

Photo today from 10th Street at First Avenue at Apollo Bagels... thanks to Rainer Turim for the photo.

Apollo Bagels now with signage on 10th Street

Photo by Steven

Signage went up yesterday outside 242 E. 10th St. at First Avenue for Apollo Bagels. 

The business started as a pop-up in 2020 at the Williamsburg pizzeria Leo and debuted this past weekend in the East Village. 

For now, Apollo will continue with the three-day schedule — Friday-Sunday, 8 a.m. until sold out.

Previously

Apollo Bagels opens today

Photo by Steven

Apollo Bagels debuts today at 242 E. 10th St., just west of First Avenue. 

Opening hours: Friday-Sunday, 8 a.m. until sold out. 

Joey Scalabrino and his business partner Mike Fadem started making and selling bagels from their Williamsburg pizzeria, Leo, in 2020... before launching Apollo Bagels as a pop-up at Fanelli's in 2022.

Previously, per Grub Street's Chris Crowley:

The bagels are crispy and chewy on the outside, baked to a shade of deep brown, with little blackened patches. And, as one recent fan put it, they've got "a good fluff-to-crunch ration." Made of sourdough, they're less dense than they look, bubbly on the outside with an airy interior. 

The 800-square-foot storefront is divided by a long counter for ordering. Seating is outside only, and the menu will remain tight: Sandwiches included smoked salmon with capers, red onion, and dill; whitefish salad; and a summertime tomato with olive oil. (Bagels will also be sold by the half-dozen and dozen, straight from the oven, with the standard spreads like cream cheese available.) 

No. 242 was most recently home to Pink's Cantina.

Previously on EV Grieve: 

• A pop-up no more, Apollo Bagels opening first outpost in the East Village on 10th Street

A pop-up no more, Apollo Bagels opening first outpost in the East Village on 10th Street

Photo yesterday by Steven

Pop-up hit Apollo Bagels will open its first outpost at 242 E. 10th St., just west of First Avenue. 

According to Grub Street's Chris Crowley, who first reported on the EV location, Joey Scalabrino and his business partner Mike Fadem first started making and selling bagels from their Williamsburg pizzeria, Leo, in 2020... before launching Apollo Bagels as a pop-up at Fanelli's in 2022. The two later hosted a series of bagel pop-ups in several cities, including Paris and Montreal. 

Here's more about the bagels and the new space via Grub Street:

The bagels are crispy and chewy on the outside, baked to a shade of deep brown, with little blackened patches. And, as one recent fan put it, they've got "a good fluff-to-crunch ration." Made of sourdough, they're less dense than they look, bubbly on the outside with an airy interior. 

The 800-square-foot storefront is divided by a long counter for ordering. Seating is outside only, and the menu will remain tight: Sandwiches included smoked salmon with capers, red onion, and dill; whitefish salad; and a summertime tomato with olive oil. (Bagels will also be sold by the half-dozen and dozen, straight from the oven, with the standard spreads like cream cheese available, as well.) 

Apollo had been teasing an East Village debut since late December...

 

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Apollo will have some competition with Black Seed Bagels not too far away on First Avenue between 10th Street and 11th Street... and the two outposts of Tompkins Square Bagels are close enough.

No. 242 was most recently home to Pink's Cantina.