Workers were spotted prepping the space yesterday... ahead of tomorrow's debut...
We're not exactly sure what all this will entail at the space... there's a website where you can sign up for more info... there's also an open casting call for the "Montauk Memory Motel TV Show."
Montauk's Memory Motel has evolved through the years and now caters to a new generation of east-end weekend warriors.
Like Montauk itself, the motel's bar used to be on the more sleepy side... until the Rolling Stones ruined it!
As widely documented, the Stones "hid from the rest of the world for five weeks as they rehearsed for the coming summer's massive 1975 Tour of The Americas" at Andy Warhol's Montauk compound.
Per legend, Mick and Keith spent time at the Memory Motel bar ... anyway, the ballad "Memory Motel" appears on the 1976 album Black and Blue... this is a live version from 1998...
The pop up takes over for the short-lived French concept Blue Bird... no word if that will return or what will be next for the corner space after the Memory Motel checks out.