Le Sia signage arrives on 7th Street

Signage is up for Le Sia, the new restaurant opening at 11 E. Seventh St. near Cooper Square.

The restaurant will serve Chinese barbecue and various seafood, per the signage.

They were OK'd for a beer-wine license this past summer. (Their CB3 application is here.)

The store was home to Surma Books & Music for 98 years until June 2016. Third-generation owner Markian Surmach cited a decline in business and the expense of property tax and other charges related to owning the building. Public records show that the Surmach family sold the property to Icon Realty for $5.75 million.

Chinese restaurant in the works for former Surma Books & Music space on 7th Street

Surma Books & Music closed last summer at 11 E. Seventh St. near Cooper Square after 98 years in business.

Third-generation owner Markian Surmach cited a decline in business and the expense of property tax and other charges related to owning the building. Public records show that the Surmach family sold the property to Icon Realty for $5.75 million.

Since last September, Icon had been listing the space — "perfect for restaurant, bar, clothing store ..." — at $17,000 per month.

According to a liquor license application (beer-wine) posted on the CB3 website, a Chinese restaurant going by Le Xia will be opening in the space.

The paperwork shows proposed daily hours of 11:30 a.m. to 11 p.m. with seating for 48 people (via 21 tables). There isn't much more information on the application (PDF here), such as the previous experience of the principal (listed as Tianye Chen).

Given the method of operation and the owner's agreement to CB3 stipulations, this applicant will not be appearing before the CB3-SLA committee meeting on Monday night.

Icon Realty buys building that housed Surma Books & Music for 98 years on 7th Street

Surma Books & Music closed earlier this summer at 11 E. Seventh St. near Cooper Square after 98 years in business.

Third-generation owner Markian Surmach had cited a decline in business and the expense of property tax and other charges related to owning the building.

According to public records, the Surmach family sold the property to the historically controversial Icon Realty for $5.75 million. (Surmach's grandfather reportedly paid $15,000 for the building in an undisclosed year.)

And the retail space that housed the Ukrainian specialty store is now on the retail market... signs went up yesterday...



According to the listing, the asking rent is $17,000 a month. The space "can be vented" and is "perfect for: Restaurant, bar, clothing store, salon, and all general retail uses."

End days for Surma Books & Music

As you may have read, Surma Books & Music is closing this month at 11 E. Seventh St. near Cooper Square after 98 years in business.

The New York Times has reaction from the Ukrainian specialty store's longtime patrons ... as well as third-generation owner Markian Surmach.

A sampling:

“You can trace the whole history of our community through this store,” said William M. Dubetz, 79, a security guard from the Bronx who has stopped by Surma for 61 years to pick up his weekly Ukrainian newspaper. “I don’t know what will happen to that culture once it closes.”

And...

Despite the gentrification of Little Ukraine (and its corresponding rent increases), Markian Surmach was not exactly forced out of his store. He owns the building, which his grandfather bought for $15,000. Its sale now is likely to fetch millions — a sum surely never envisioned by the young Myron Sr., whose mother sold a cow so he could afford to leave Ukraine. Although many customers bemoaned his decision, Mr. Surmach explained that sales have slumped since the 1990s, when the fall of the Soviet Union and the proliferation of cheap specialty goods online made Surma’s once scarce wares more readily available.

“Even if we own the building, the property taxes and upkeep are very expensive and have drowned out profits to the point where we’re barely floating,” Mr. Surmach, 54, said. “If we didn’t own the place, we’d have been out of business decades ago.”

After 98 years in business, Surma Books & Music is closing

Jeremiah Moss first heard the rumor on Friday ... and DNAinfo confirmed the news later: Surma Books & Music will close some time next month at 11 E. Seventh St. after 98 years in business. The Ukrainian speciality shop's third-generation owner, Markian Surmach, declined to comment further.


[Photo from 2013 by James Maher]

We featured Surmach in an Out and About in the East Village in May 2013. Here's an excerpt of that interview:

This store was founded in 1918 by my grandfather, who came through Ellis Island in 1910. The neighborhood was very different. It was very Eastern European and more solidly Ukrainian than it is now.

I was born in this neighborhood and lived here until I was 6, when we moved up to Rockland Country. And I moved back here when I was 18 for college and such. But because of the shop here and being a child in this family you were recruited to work every free moment that you had. Me and my sister spent almost every weekend in the shop growing up. So I was always in and out of the city most of the time.

I moved to Colorado for 15 years and lived a very different life. The objective of some people who live here is how to get out, so I moved and then I was brought back in again. My dad passed away [in 2003] and I got the call, “Okay, what are we gonna do now,” so I came back. I live a couple blocks away now. Moving back has been an adjustment but I love New York and I love the shop.

In the beginning the store catered to those who didn’t speak a lick of English, to help them assimilate into New York life. My grandfather was catering to people who needed virtually everything. It was like a PC Richards, in a way. The old Gramophone that’s up in the corner of the shop was cutting-edge technology at the time. That’s what he was selling. He even sold washing machines. You name it and he was selling it — everything that people needed to live in New York.

The Surmach family owns the building here near Cooper Square. It is rumored to be in the process of being sold.

Previously

"No place stays the same for 15 years, certainly not in Manhattan"

Jim Dwyer writes about Surma Books & Music on Seventh Street near Cooper Square in the Times today. An excerpt:

When Myron Surmach moved from shopkeeping to beekeeping in the 1950s, he turned the store over to his son, Myron Jr., who had a fine run as impresario of Ukrainian dances and parties and outfitting the flower children of the 1960s. Peasant blouses were in demand. Janis Joplin and Joan Baez and members of the Mamas and the Papas shopped in Surma Books & Music.

The grandson, Markina Surmach, whose first language was Ukrainian, lived above the store until he was 6. He left Little Ukraine and New York behind in 1991. “You want to define yourself, apart from the mold,” he said. “I chose to run away.” He started a Web-development business in Denver.

Surmach the beekeeper and store founder died in 1991, not quite 99 years old. His son died in 2003, at age 71. Markina has a sister, who was busy raising her children.

“If I didn’t come back, the store was going to close,” he said.

No place stays the same for 15 years, certainly not in Manhattan. With a few exceptions, Ukrainians have long since drained from the Lower East Side. So have the artists living cheaply. “The homogenization of city life is not unique to New York, or this country,” Mr. Surmach said. “It’s all over the world.”

[Image via]