Showing posts with label The Jefferson. Show all posts
Showing posts with label The Jefferson. Show all posts
Friday, March 29, 2013
Reaching the top at The Jefferson
Workers reached the top of the incoming Jefferson yesterday ... the new 8-floor condo on East 13th Street... at the site of the former Mystery Lot...
"That's one small step for [a] man, one giant leap for a tasteful oasis of state-of-the-art living in an enclave of 18th and 19th Century charm."
Previously on EV Grieve:
City approves new building for Mystery Lot
The last days of the Mystery Lot
Before it was the Mystery Lot
The Mystery Lot developers using famous dead comedians to sell condos at The Jefferson
Monday, March 25, 2013
Retail space for The Jefferson is also moving on up
The Jefferson's retail space on East 14th Street near Third Avenue is shaping up, as you can see now that the scaffolding and stuff has come down...
There are two spaces available, as we've pointed out previously here ...
Here's the official retail listing...
In the renderings, the two available storefronts are called "Dapper Drake" and "Karmic Koala."
Also, a different broker has the listing for the currently-empty 212 E. 14th St. space, former home of the Super Saving Store, which closed in June 2011. (It was no Dapper Drake, but...)
Previously on EV Grieve:
City approves new building for Mystery Lot
The last days of the Mystery Lot
Before it was the Mystery Lot
The Mystery Lot developers using famous dead comedians to sell condos at The Jefferson
Thursday, March 21, 2013
Meanwhile, at the former Mystery Lot...
Work atop The Jefferson continued until 10 last night. You have to put in a lot of hours to create a "tasteful oasis of state-of-the-art living in an enclave of 18th and 19th Century charm."
Photo by Nick Solares.
Thursday, February 28, 2013
The Jefferson is moving on up
EVG Facebook friend Nick Solares shared the above photo from yesterday showing how quickly the newly christened development called The Jefferson is rising at the former Mystery Lot off East 14th Street and Third Avenue ... (Find more of his photos here.)
Meanwhile, Nick shared these two photos from the former
Previously.
Monday, February 25, 2013
Ads for The Jefferson mock your crummy apartment
Last Wednesday, we noted the new ad campaign for The Jefferson, the condo going up now at the former Mystery Lot... we saw the ads on the East 13th Street side plywood ... there are also a few different ads now on the East 14th Street plywood ... such as!
...and...
The last one there is likely meant to be playful... like those Manhattan Mini-Storage ads that read "Why leave a city that has six professional sports teams, and also the Mets?" Still. Really?
Previously on EV Grieve:
City approves new building for Mystery Lot
The Mystery Lot likely facing a luxurious end
The last days of the Mystery Lot
Before it was the Mystery Lot
The Mystery Lot developers using famous dead comedians to sell condos at The Jefferson
...and...
The last one there is likely meant to be playful... like those Manhattan Mini-Storage ads that read "Why leave a city that has six professional sports teams, and also the Mets?" Still. Really?
Previously on EV Grieve:
City approves new building for Mystery Lot
The Mystery Lot likely facing a luxurious end
The last days of the Mystery Lot
Before it was the Mystery Lot
The Mystery Lot developers using famous dead comedians to sell condos at The Jefferson
Wednesday, February 20, 2013
The Mystery Lot developers using famous dead comedians to sell condos at The Jefferson
As you know, the Mystery Lot, the long-empty weed-filled lot off East 14th Street near Third Avenue, will soon be home to an eight-story, 83-unit luxury condo building.
For years, the land here was home to the Jefferson Theatre, which opened in 1913 as a B.F. Keith's vaudeville theater. The Cinema Treasures crew believe the Jefferson was in operation until 1977, when it ended its run as an XXX theater showing fare billed as "the adult film bonanza" for $1.99. The abandoned theater was demolished in 2000, and The Mystery Lot was born.
[Undated photo via]
Last night, a reader passed along a poster on the plywood outside the construction site, which shows how the new residences are being marketed.
Yes, you, too, "can live on a site once inhabited by W.C. Fields, Mae West, the Marx Brothers, Burns & Allen, Milton Berle and Jack Benny!"
This pitch will likely appeal to my grandmother, though can't say the same for your average condo buyer looking for private rooftop cabana terraces, a feature of six of the deluxe spaces.
There's also a teaser site now where you can register for information on "21st Century living in the heart of Olde New York."
Per previously released materials, shared building amenities include a library, fitness center, residents and business lounges, and a rooftop terrace with an outdoor kitchen. Perhaps there will even be Marx Brothers Film Festivals on the roof.
Find more on the old building's history at Jeremiah's Vanishing New York.
Previously on EV Grieve:
City approves new building for Mystery Lot
The Mystery Lot likely facing a luxurious end
The last days of the Mystery Lot
Before it was the Mystery Lot
For years, the land here was home to the Jefferson Theatre, which opened in 1913 as a B.F. Keith's vaudeville theater. The Cinema Treasures crew believe the Jefferson was in operation until 1977, when it ended its run as an XXX theater showing fare billed as "the adult film bonanza" for $1.99. The abandoned theater was demolished in 2000, and The Mystery Lot was born.
[Undated photo via]
Last night, a reader passed along a poster on the plywood outside the construction site, which shows how the new residences are being marketed.
Yes, you, too, "can live on a site once inhabited by W.C. Fields, Mae West, the Marx Brothers, Burns & Allen, Milton Berle and Jack Benny!"
This pitch will likely appeal to my grandmother, though can't say the same for your average condo buyer looking for private rooftop cabana terraces, a feature of six of the deluxe spaces.
There's also a teaser site now where you can register for information on "21st Century living in the heart of Olde New York."
Per previously released materials, shared building amenities include a library, fitness center, residents and business lounges, and a rooftop terrace with an outdoor kitchen. Perhaps there will even be Marx Brothers Film Festivals on the roof.
Find more on the old building's history at Jeremiah's Vanishing New York.
Previously on EV Grieve:
City approves new building for Mystery Lot
The Mystery Lot likely facing a luxurious end
The last days of the Mystery Lot
Before it was the Mystery Lot
More marketing and branding for The Jefferson
Aside from playing up the historic elements of the land here off East 14th Street near Third Avenue... where the Jefferson Theatre once stood...
The incoming Jefferson condo features an array of marketing messages... like that you can "live funky but chic" ...
...that the neighborhood is a "cultural magnet for artists, actors, musicians, writers and entrepreneurs" ...
...that the East Village is "America's original bohemian enclave... the birthplace of cool" ...
All something to remember while using the technogym equipment and roof-top BBQ ...
What do you think of this marketing campaign?
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