Out and About in the East Village

In this ongoing feature, East Village-based photographer James Maher provides us with a quick snapshot of someone who lives and/or works in the East Village.



By James Maher

Name: Amy Sheridan
Occupation: Owner of digital marketing company
Location: Second Street and Avenue A
Time: 4:15 on Thursday, Sept. 8

I grew up in New Jersey. I moved here seven years ago. It’s funny, when I was 17 years old, the day I got my Driver's License, I drove and parked in front of where I'd end up living on Avenue A so many years later.

I live here for a reason. Besides the banks, there are no real chains right around here. That kind of stuff is such a bummer. When I look out of my window, there’s nothing like that. That’s why I live here. It’s all local businesses. I just liked the funkiness of the neighborhood. We have pretty much have everything you could possibly need without having to go to big-box stores or one store for everything. I heard they’re building a Target on 14th. Do we really need that? There’s every single thing here. Why do people have to buy from Amazon? It’s great that we have Amazon, but I just don’t think that should be the only thing we have. There’s something so fundamental about a bookstore.

Everyone in the neighborhood is awesome. It’s a real neighborhood. I treat everybody the same. There are a lot of people who don’t have housing here. I have dogs, and I walk around the block multiple times a day with the dogs. I don’t classify whether someone is living on the street or whether they are living in an apartment. They are people and I treat them like that. It’s cool to know everybody by their first names, whether it’s the priest, the people on the street or the guys in Native Bean. You really know people and I like that. [People] should think of the way it was before us. They’ve been here for so long.

I own an Internet company. It’s our 10-year anniversary next week. I didn’t even have email when I was in college. I learned it all on the job. I started my business with $1,000 and I made the the Inc. 5000 List of America's Fastest-Growing Companies. I do performance-based marketing. I work with advertisers like the U.S. Air Force for the VA hospital. I staff the doctors, nurses, dentists, things like that using LinkedIn and other job sites for the VA Hospital and Hospital for Special Surgery.

I’m also a huge Grateful Dead fan. I still follow the remaining members in the Grateful Dead. The first place they played in New York City was in 1967 in Tompkins Square Park. Pretty cool, right? I’ve been trying to find that flier for many years. One day I will.

James Maher is a fine art and studio photographer based in the East Village. Find his website here.