Friday, July 29, 2016

Breaking (pretty much!): Target is coming to 14th Street and Avenue A



Extell Development has signed its first retail tenant for the new complex rising at 500 East 14th St. at Avenue A.

The Real Deal has the scoop:

Big-box retailer Target inked a deal to open a small-format store... Target signed a 30-year lease at 500 East 14th Street on the corner of Avenue A, according to a memorandum of lease that hit property records Friday. Terms of the lease include a 10-year option to extend the lease.

What is a small-format store?

Here's one explanation:

In an effort to increase market penetration (and comply with local zoning regs), the No. 2 discount chain is focusing on a smaller-footprint store format that can squeeze into strip malls and city streets where its gargantuan big-box flagships can’t.

Trader Joe's had been floated here as a possibility.

Extell Development's has two, 7-floor retail-residential buildings coming: 500 E. 14th St. will have 106 residential units … while, further to the east, 524 E. 14th St. will house 44 residential units.

More on all this later...

Previously on EV Grieve:
The disappearing storefronts of East 14th Street

[Updated with correction] 8-lot parcel of East 14th Street primed for new development

New 7-floor buildings for East 14th Street include 150 residential units

56 comments:

dwg said...

Just shoot me now.

Gojira said...

Holy crap. The beginning of the end of eastern 14th Street...

Anonymous said...

Oh my fucking god.

Welp, on the upside ... the serious buyouts have GOT to be coming soon after this shitshow.

Giovanni said...

I was really hoping for a casino to complete the horror show on the Houston St Horridor. but this will just have to do.

Anonymous said...

Looks like they'll finish the Ave A L train entrance just in time for Target shoppers.

NOTORIOUS said...

Are they plugging the bubbling stream with it?

Shawn G. Chittle said...

The first person that calls this "tar-jay" gets a Mikey Likes It Ice Cream thrown on their face.

Scuba Diva said...

At 7:31 PM, NOTORIOUS said:

Are they plugging the bubbling stream with it?

That's going to be part of the Lowline park—but you have to walk a bit.

Anonymous said...

Don't shop here. We're gonna have to starve it out. Target, please fuck off. You know that we don't want you.

Anonymous said...

East Village is just an overpriced middle-America now.

Anonymous said...

No. Say this isn't so. In Alphabet City? I am stunned. What is this? The fucking suburbs?

Anonymous said...

The Least Village

The East Mallage

The East Chainage

Anonymous said...

E.V. Lieve

Scuba Diva said...

I'm sorry that the rumored Trader Joe's won't be taking this space, but people will shop here, and it'll eventually be the fixture Kmart has become on Astor place.


I'd rather have IKEA, but I guess I'll still have to go to Brooklyn to get their [vegan] Swedish meatballs.

Anonymous said...

UGH!!! Seriously??? WTF!!!!! We, as neighborhood residents, must shop at neighborhood mom and pop owned stores. As an example, shop at Associated. Shop at the 99¢ stores. Shop at the fruit stand guys. Get your pizza from Muzzarella or Bakers Pie, NOT Dominos. The big problem is that money is not staying in the neighborhood community or benefiting the people working or living here. Shit, with all the big chains in NYC now, none of your hard earned money spent stays within your own community...it goes to these Assholes in the midwest who own all these chains. BE PART OF THE SOLUTION. IT'S SIMPLE TO START.

Anonymous said...

I've never shopped at a Target nor at a Cosco. I do shop at KMART for a lot of basics. What is wrong with a store like KMART and others that can offer prices significantly lower than the mythical mom and pop stores that seem to be part of the nostalgia on this site. You are living in a large urban city, and with that residency comes certain realities and supermarkets and large stores are part of that reality. If small stores are what you want, perhaps you should vacate your apartment and move to a rural upstate community or to Bernie Sanders' Vermont. Living in one of the largest cities in the world comes with the pleasure of a vast array of cultural and artistic possibilities (or not--if that doesn't interest you) but it also comes with the reality of high rents and yes, chain stores.

Anonymous said...

This is definitely a nod to the procreative families in Stytown.

Anonymous said...

Yeah, just keep shitting on every independent business that opens in the neighborhood. Everyone is sick of your crappie. The only ones who can endure your bs are the corporate mob.

Anonymous said...

When I moved here I was so sad to miss the comforts of Ohio... Now these comforts are coming to me!

Whooo!!!

Anonymous said...

3:20, with all due respect: 1) stop yelling at us with the obvious, most of us here shop the stores you suggest already -- the encroachment of the Targets is not our fault for not going to Associated enough. And on that end, 2) stop being so naive. Don't you get it? You can't fight the developers, at least not through your consumer choices. It's decidedly NOT "simple to start," if it were the signing of this lease wouldn't have happened in the first place.

I mean, shit ... I recycle my bottles and paper, but I don't actually believe I'm saving the environment when I sort my trash.

Morgan Tsvangirai said...

While initially I felt a little bummed that another huge chain store with horrible antiunion practices is moving into the neighborhood, I then remembered that there is no ethical consumption under capitalism, so at least people with money trouble will have now have easier access to cheaper goods.

Anonymous said...

About those Mom and Pop convenience stores: Bravo that they exist and hands out to them for struggling along. But:
The other night my wife stopped at KMart on her way home. Here's what she bought and how much she saved by in comparison to shopping at our local convenience store:

2 liter bottles of Seltzer [savings: $1.00]
Box of cereal [8.5 size] [savings: $1.59]
Pint Cherry Garcia ice cream [our child's favorite: $.70]

That's quite a savings. We're all for small stores, but we know that they remain for emergency situations not regular shopping. Anyone with a family must seek out the best bargains. If that means KMart or Target or Cosco so be it.

Anonymous said...

My block. Knew it was going to suck whatever it was.

Anonymous said...

I bet Trader Joes buys up Assocaited

cmarrtyy said...

It's a great move. Product and very reasonable pricing that the rest of the country enjoys. Why should New Yorkers be deprived of BigBox because of unions and attitudinal locals. Give it up. It's for all. We all save.

paddy523 said...

Never thought I'd see the day!!! 30 years I've been down here and 12 years on that block!!!! Whole foods or trader joes will probably take over the associated, the L train platform can barely handle the number of commuters now! What's next?? I cringe just thinking about it!!

Anonymous said...

they should have a tea salon too..a sandwich board and more cupcakes..they can afford the rent...feh

Ladyv said...

YEAHHHHHHHHHHHHHHH

cmarrtyy said...

Another point some of the naysayers forget is that BIGBox provides a lot of local employment. Locals are given preference because they don't have to travel and will come to work in bad weather. Also it's good for public relations. And people in our neighborhood need work even at just above minimum wage. It's about being whole - working and making a living. We should all think twice before we say the neighborhood is gone. It was gone long ago. What we have to do is take advantage of change... make it work for the community.

Edmund Dunn said...

"If small stores are what you want, perhaps you should vacate your apartment and move to a rural upstate community or to Bernie Sanders' Vermont. "

Of course the fucking "move to" rube line must always make its DB appearance at a thread like this.

Anonymous said...

cmarty--Well thank you very much for your Walmart talking points. Much appreciated.


Anonymous said...

I really don't get the outrage or debate here.

A Target mini-store is opening in the East Village in 2016.

2016.

The East Village has no more culture e.g. that benefit in the park last Saturday. I GUARANTEE you NO ONE to less than 1% who went to it lives or hangs out in the EV. It's over and been over since I'll say 1991. Get over it.

Get over that the East Village has been dead for 25 years and it's not coming back. The only way it comes back is if ALL the chain stores close, ALL the bros and she-bros move away, ALL the hipsters, millenials, and NYU dormers move away etc. I don't see that ever happening. The East Village is outsiders who want to stay that way and natives who stay amongst themselves from being turned off by the outsiders unfriendiness, and spare me you moved from Seattle and talk with natives/locals on a daily basis, you should, you're in NYC now, and I'd do the same if I moved to Seattle.

Anonymous said...

@4:07. Exactly. Local employment. Few if any ev mom and pops live in our neighborhood and don't hire from our local residents. And
lots of men and women who live in the ave D buildings will benefit from the jobs, just like Kmart has helped. This is a good thing.

Anonymous said...

Anon July 30, 2016 at 7:16 AM

Or Sanders VT? What a moron you are.

Anonymous said...

Kmart is in a commercial district and a transportation hub. Target is going into a residential neighborhood with an already overwhelmed subway stop and no plans for improved transportation. Bad idea, poorly planned.

Anonymous said...

Good quality products at low prices--perhaps I wish I was principled enough to reject this on principle but as it is, I'm not. Bring it on the red abomination.

Anonymous said...

I'm guessing you're not a native New Yorker who has grown up here.

Anonymous said...

Thank you!

Anonymous said...

Who the heck are you thanking 11:04? Specify, por favor.

I don't know about all this "NYCers deserve the lowest prices, too!" business. Of course it sucks that we pay more for things, but there are reasons for that (relative-to-other-places difficulty getting stock here, lack of warehouse storage, increased store overhead rent/salaries, higher taxes), and let's be serious, it's not like Target is selling necessities, just more shit people happen to want. Plus Target has a certain hip factor (designer collaborations, fancy foods, etc.) that makes it more palatable than if, say, Walmart was moving in. People should just admit they want to shop there for Marimekko shower curtains and whatnot and spare the rest of us the "Target for the people!" claptrap.

Whatever. I am resigned to this. I mean if you can tear down Mary Help of Christians and not even blink, everything is for sale. It's game over.

BicycleJoe LoFiSoundAndVision said...

Save OTTO"S SHRUNKEN HEAD
BOYCOTT TARGET BOYCOTT CHINA

Anonymous said...

TO July 30 @7:16 AM

You're just wrong. Chain stores have never been a part of this neighborhood. This is a recent and unwelcome development. Chain stores are for suburbia.

Anonymous said...

TO July 30 at 4:07 PM - Big Box stores have never been good for the communities they force themselves upon. That is the line they tell the community when they're trying to get a foothold. It's not true. If anything, they destroy communities. See Walmart.

cmarrtyy said...

To 1:49

And you are a union shill. Unions have a tendency to deny wealth to a larger group of workers. And BIGBox does not destroy the neighborhood. Not one thing changed after Kmart opened. Not one thing changed when Home Depot opened. Not one thing changed when Lowes opened. And I belong to one of the biggest unions in the world.

Anonymous said...

Approve or disapprove, this is one of the last nails in the coffin of the old E.V.

Anonymous said...

I am beyond sad.
Pathetic
Progress
More crowds
More garbage
Target screams
Suburbia
Not
Cool

Anonymous said...

Save Otto's Shrunken Head? What'd I miss?

Anonymous said...

I'm thanking 7:20pm for calling 7:16am a moron. All of you guys who are happy with our neighborhood changing over to resemble the rest of the "basic bitch" city, meaning no character, no "neighborhood" blandness, then more power to you since stupidity and money rules these days. I never understood people who travel elsewhere and end up wanting to go to the same exact stores they have at home. Unless you grew up here in NYC or in the EV, I don't think you understand how we feel about this. That's an opinion and you should respect other people's opinions and feelings as this is an open forum exchange.

Anonymous said...

Well said and my sentiments exactly.

Anonymous said...

Move back please.

Anonymous said...

July 31, 2016 at 1:46 PM and August 1, 2016 at 3:12 AM
Chains and the 1960's equivalents of big boxes have been in the EV...Horn and Hardart, Lowes Movies, Howard Johnson's , A&P and the king/queen of them all, Woolworths. Even Ratners tried to "franchise' themselves with a restaurant where the Associated Supermarket was. Our EV has changed all through the decades. Nothing wrong with change.

Anonymous said...

I am really happy about this. I don't consider that block the East Village. The village, west OR east, is not what it used to be. The flavor is gone and honestly, the flavor of the east village has never been too admirable or safe. I shop at the small stores to give them the business but I love Target, Walmart and K Mart once in a while for good prices and selection. Nobody seems to have published when Target will open so if anyone knows, please post.

Anonymous said...

"I don't consider that block the East Village."

Attention denizens of upper Avenues A, B, and C and everyone in southeast Stuytown: 9:51 has declared you to no longer be a part of the East Village. You may all go now, as your thoughts and comments regarding the former Post Office from Hell, the Con Ed plant, the 1st Avenue L train stop, Associated, Muzzarella Pizza, Mikey Likes It, B-Cup, Mona's, Otto's Shrunken Head, and the mercifully defunct Empire Biscuits are no longer relevant to this blog. Accept that any and all destruction and commercialization of the area that you live in is of no concern, because it's not really the East Village and therefore doesn't count anyway. Did you actually think you were part of the neighborhood all these years? It's about time someone set you straight on the facts.

Anonymous said...

Hopefully, Target will NEVER open here.

Anonymous said...

sigh........I give up.

Anonymous said...

Big box does nothing for the community. Low paying jobs and money being funneled to a corporation. Make the rich richer and,the poor poorer to save a buck on toilet paper? Meh. We do have a family, but I think we all benefit more from a stronger community than from a few measley dollars.

Anonymous said...

on the bright side this will be an excellent place to meet a rich significant other to live in the old hood with once our parents give in and move to PA