[The southeast corner of 14th and A yesterday]
It's possible that you will one day have the choice of two Trader Joe's to stand in line at on East 14th Street.
According to DNAinfo, Trader Joe's is looking at taking the retail space in Extell's incoming retail-residential complex along East 14th Street between Avenue A and Avenue B
“It’s not a totally done deal, but we think that we’re close,” Ari Goldstein, vice president of development at the Extell Development Company, told DNAinfo New York.
If the deal pans out, Trader Joe’s will take over a storefront on the corner of East 14th Street and Avenue A, said Goldstein — in part to help offset the hellish lines at the chain’s most popular city location, sitting just a few blocks way at 142 E. 14th St. near Union Square.
“That is their most profitable store right now, and the line to get in that store … is insane,” said Goldstein. “They’re concerned they’re losing credibility with their customers because they’re not offering a good quality experience. So this would supplement that and pull a lot of traffic away from that store.”
The new location would serve customers in the East Village and Stuyvesant Town who would otherwise have to trek to the Union Square location, Goldstein said.
As we previously noted, a pollster for Fairway was soliciting opinions about the possibility of a new store for East 14th Street and Avenue A back in 2014. (A Fairway to this location isn't happening now.) In March 2014, a Facebook group formed to advocate for a Trader Joe's at Ben Shaoul's condotopia at 100 Avenue A. (Sorry — you got a Blink instead.)
As DNAinfo's Allegra Hobbs reported, Goldstein dropped this TJ tidbit for 500 E. 14th St. during CB3's Transportation & Public Safety/Environment Committee meeting Tuesday. The topic was about a request for loading zones for the development's commercial tenants. CB3 would need to OK all this before TJ would apparently commit to the location.
This grocery talk comes at a time when the owners of the Associated on East 14th Street between Avenue A and First Avenue are attempting to have their lease renewed.
Even if TJs signs up for this location at 500 E. 14th St., you'll likely still have awhile before shopping for, say, bags of Ode to the Classic Potato Chip here. The development appears to have a ways to go before it's ready for action. Workers are still filling in the foundation.
In total some day, the two 7-story complexes — 500 E. 14th St. at Avenue A and 524 E. 14th St. — will house more than 150 units, 32 of which will be below-market-rate.
Previously on EV Grieve:
The disappearing storefronts of East 14th Street
[Updated with correction] 8-lot parcel of East 14th Street primed for new development
New 7-floor buildings for East 14th Street include 150 residential units
1st activity at 500 E. 14th St. since the demolition phase, and when the standing water froze
Community meeting tonight to address construction noise at Extell's East 14th Street development sites
So much for that Fairway coming to East 14th Street and Avenue A then
Construction watch: 500 E. 14th St. (plus, Extell construction site still keeping residents up at night)