Sephora announces itself on the gateway to the East Village

The Sephora signage/brandage arrived yesterday on the NE corner of St. Mark's Place and Third Avenue — an intersection that some say is the gateway to the East Village. 

The Paris-based multinational retailer of personal care and beauty products will have 7,800-square feet of space here...

As previously reported, the mall-friendly Sephora signed a lease here at the base of the 9-story office building this past September. (TRD had the news first.) 

Meanwhile, there haven't been any updates about any tenants leasing the office space, which was reportedly built on spec. 

Crews and equipment were assembled here in the summer of 2020 to start on the foundation — a process that ultimately didn't get underway until 2022. 

H/T Andy Reynolds!

P.S. 

The sign has already been tagged...