The business was closed for the previous 10-plus days for a deep clean, new AC installation, and reorganization following a successful crowdfunding and subscription plan that kept the city's first dog-friendly cafe (as well as the Williamsburg outpost) open.
Ahead of the return, daughter-father co-owners Logan Mikhly and Coppy Holzman emailed patrons with a few of the changes:
• We brought on a General Manager to ensure the smooth running of both locations and an Events Manager to expand our dog-friendly programming• We started a loyalty program for guests to earn cafe discounts and rewards• We're now laptop-free on weekends after 10 a.m.• We're offering tableside ordering during busy times
On Feb. 16, Mikhly and Holzman announced that the cafe was closing on Feb. 26 after six years of anchoring the NW corner of Avenue A and 12th Street.
They weren't making enough money, and as Holzman told NY1, "It's expensive to maintain top safety measures for a dog-friendly restaurant required by the Department of Health."
However, the unwavering support of the cafe's fans turned the tide. They devised ideas to keep the business going, such as selling subscription boxes filled with dog treats and merchandise from Boris & Horton's line of products.
Boris & Horton hit their $250,000 goal from Feb. 23-25.