[Via Kiehl's/Marvel Comics]
Kiehl's has hooked up with Marvel Comics for its own Captain America: Transformation & Triumph comic book, USA Today reported yesterday.
Apparently Kiehl's president Chris Salgardo is a big comic book fan/geek and reached out to Marvel about a partnership.
The comic is available in the store and online to coincide with the launch of a "Heavy Lifting" moisturizer, an anti-aging skin treatment for men.
And the plot (of the comic book, not the anti-aging skin treatment for men):
Written by William Harms and featuring artists Angel Unzueta and Ty Templeton, the story takes place in Cap's past but also his present, where he battles Cobra, a member of the Serpent Society, attacks the original Kiehl's store at 3rd Avenue and 13th Street ... thinking that the remnants of the old super-soldier serum are in the basement.
Not to spoil it, but Cobra eventually has to move after a developer buys his building and terminates his lease.
Oh! And a look at the comic book ...
