The shop arrived to lots of hoopla in September 2022, ushering in a new era for the brand. In 2021, J. Crew hired Brendon Babenzien — former Supreme design director — to be the creative director. He debuted/celebrated his first collection in September 2022 at a party at Jean's on Lafayette, featuring a 7-song set by the Yeah Yeah Yeahs.
Per J. Crew at the time, this location was "a new men’s concept store featuring a curated collection of J.Crew menswear, vintage finds including art and furniture, plus coffee from Urban Backyard."
There were signs of trouble in August when the store was closed for several weeks due to "technical difficulties" (no customers?). The space eventually reopened, though without the coffee service. (Anyway, Think Coffee is right across Bleecker.)
A lot of money went into renovating this space (not including the 24/7 security detail hired to prevent people from tagging the 316 Bowery storefront) that had been a string of restaurants through the years, most recently Saxon + Parole.
Meanwhile, it's not all bad news for the brand: a J. Crew is opening nearby on Bond and Lafayette this year.