Showing posts with label Molecule. Show all posts
Showing posts with label Molecule. Show all posts
Wednesday, August 22, 2018
Molecule has closed on 10th Street
[Photo from Saturday]
Last month, the owners of the Molecule Project, which offers a variety of clean drinking water alternatives, announced that they were closing their shop on 10th Street between Avenue A and First Avenue in mid-August.
Molecule is now closed, as of this past Friday...
[Photo by Steven]
The shop opened in July 2012, and lasted probably five and half years longer than some people expected.
Previously on EV Grieve:
The Molecule Project closing next month on 10th Street
Thursday, July 19, 2018
The Molecule Project closing next month on 10th Street
After five years at 259 E. 10th St., the Molecule Project, which offers a variety of clean drinking water alternatives, has announced that the shop is closing next month here between Avenue A and First Avenue...
Their aim, per the shop's website:
Our goal at The Molecule Project is to support good health for people and planet by promoting minimal carbon footprint, clean drinking water alternatives.
The Molecule Project offers a new model for drinking water for all, rooted in the use of the industry’s highest-grade residential and commercial water treatment, filtration and purification systems.
H/T Steven!
Thursday, July 19, 2012
All wet?: More about Molecule and the healing properties of water
On Monday, we noted that Molecule, aka the Water Café, was now open on East 10th Street. Serena Solomon at DNAinfo went to check it out for a feature yesterday .... the store here between First Avenue and Avenue A has a custom-made, $20,000 filtering machine to remove the city water "heavy with chlorine, fluoride and compound metals" and returns it to its purest form.
Co-owner Adam Ruhf said that he "knows first hand the healing properties of purified water, claiming that drinking it regularly helped eased the pain caused brought on by two serious car accidents that left him without a spleen and a leg held together with metal pins."
Aside from selling single servings of the water in the shop (16 ounces for $2), the store will also have a delivery service for East Village residents seeking 3 or 5 gallons of purified water for the home.
Read the whole article here.
Meanwhile, this morning. The Wall Street Journal features the store as well, pointing out that water quality has long been a source of pride for New York City. However, Ruhf, described as "a former world champion boomerang player, musician and self-described social-justice activist" who moved here from California a year ago, countered that the water in NYC is "terrible."
"I don't want chemicals in my water. I don't even want chlorine in my water. Chlorine is like bleach. Do you want to drink bleach?"
Anyway, per the article:
Finally, the Molecule media tour continues this morning with a scathing review by Steve Cuozzo in a Post piece titled "Molecule bottled water is ‘pure’ nonsense."
The Post also had a video feature...
[Image of Adam Ruhf by Serena Solomn]
Co-owner Adam Ruhf said that he "knows first hand the healing properties of purified water, claiming that drinking it regularly helped eased the pain caused brought on by two serious car accidents that left him without a spleen and a leg held together with metal pins."
Aside from selling single servings of the water in the shop (16 ounces for $2), the store will also have a delivery service for East Village residents seeking 3 or 5 gallons of purified water for the home.
Read the whole article here.
Meanwhile, this morning. The Wall Street Journal features the store as well, pointing out that water quality has long been a source of pride for New York City. However, Ruhf, described as "a former world champion boomerang player, musician and self-described social-justice activist" who moved here from California a year ago, countered that the water in NYC is "terrible."
"I don't want chemicals in my water. I don't even want chlorine in my water. Chlorine is like bleach. Do you want to drink bleach?"
Anyway, per the article:
To counteract critics, Molecule is planning a weekly naming ceremony to imbue its water with personality and Sunday blessings involving religious figures from all faiths, including Tibetan monks and pagan worshipers.
Finally, the Molecule media tour continues this morning with a scathing review by Steve Cuozzo in a Post piece titled "Molecule bottled water is ‘pure’ nonsense."
My editors asked me to turn my famously infallible palate loose on a blind-tasting of Molecule, three popular bottled waters and ordinary, unimproved tap water.
Guess what? Molecule was the only one I didn’t like.
The Post also had a video feature...
[Image of Adam Ruhf by Serena Solomn]
Monday, July 16, 2012
Water cafe now open on East 10th Street
Back in May, we pointed out the signs for Molecule, the incoming water cafe on East 10th Street between Avenue A and First Avenue... Several readers told us that the cafe, which sells "hyper-filtered, perfectly pure, eco-conscious" water and various related supplies, is now open.
Unfortunately, it wasn't open for the day when we went by...
We'll stop by at some point. Anyone else try it?
Monday, May 21, 2012
Water store opening on East 10th Street
Here we are on East 10th Street between First Avenue and Avenue A ... previously the brief home to Cowgirl's Bakery... Molecule is opening soon here...
Per the sign on the front window, it's "a better way to buy water." They will sell "hyper-filtered, perfectly pure, eco-conscious" water... looks as if they'll sell some organic, vegan and raw food too...
Per the sign on the front window, it's "a better way to buy water." They will sell "hyper-filtered, perfectly pure, eco-conscious" water... looks as if they'll sell some organic, vegan and raw food too...
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