Jewelry brand PlayHardLookDope is opening a retail space on First Avenue between Second Street and Third Street. The signage arrived this past week.
Company founders Jon and Ebony started the business in 2017 with a fold-out table in a small popup store on Herald Square ... before opening a flagship store in White Plains.
Urban Wine & Spirits was in this storefront before moving to the corner of Third Street in late 2021.
