Saturday's parting shot

A view of the in-progress 21-story 360 Bowery from Great Jones...

So long giant underwater photo of a jellyfish and model

EVG reader Ronnie noted the arrival yesterday of a new banner/billboard/whateveryoucallthis at the long-empty corner space on Fourth Avenue and East 10th Street...



Anyone know what this is promoting?

It replaces the one with model-photographer Amber Arbucci and the jellyfish that had been up here since May 2014...


[EVG photo from May 2014]

Soon, this corner will no longer be able to house giant photos of jellyfish and models and whatever else with the 10-story condoplex in the works.

Updated 1:30 p.m.

Thanks to commenter James S. ... this is a painting by Nick Walker titled "The Brooklyn Morning After."

Previously on EV Grieve:
Report: Demo permits filed to raze southeast corner of 4th Avenue and 10th Street

Everybody's working for The Weeknd!

As we wrap up the year, just a quick thank you to everyone here who made The Weeknd No. 1 in the East Village! Woo!

First Avenue at East Second Street.

Headline (and fashion inspiration) via

Seeing double on the Bowery

At East Fourth Street. Make sense?

And at least someone finally replaced this ad.

Buy a loft building — with your very own billboard! — on the Bowery

Over on the Bowery near East Fourth Street, this five-story "loft building" is on the market for $6.5 million. Let's see what you get, via Massey Knakal:

[T]his 5 story plus lower level loft building is configured with floor through live-work lofts, ground floor retail, and a lower level bar. The building currently has signage which is leased out to Van Wagner for fifteen years fifteen years with 10% increases every 5 yrs. The retail and lower level are occupied by one tenant doing business under two names: Antik and King’s Cross, which are two of the trendiest Downtown bars and clubs. Their lease is a fraction of market at only $28/SF. Meanwhile, the average loft rents for $33/SF, which is half of market. The building is an excellent opportunity for an investor looking for long term upside in the below market rents.

First, are Antik and King’s Cross really "two of the trendiest Downtown bars and clubs"?

And! Billboard!

We always wanted to own a billboard.

Here's what's advertising up there now...photographed during The Storm of the Saturday®...

That is so true. No one is safe!

• Your kindly old landlord just sold your apartment building to a hotshot developer.
• You saw your new upstairs neighbors move in a drum kit and keyboards

Oh, sorry — we'll stop...

Never so happy to see a McDonald's billboard

Atop Fourth Street and the Bowery:

Before!




Now!




Previously on EV Grieve:
On no...no no! NO! NOOOOOOOOOOOO!

File this photo under "probably a little too obvious"

Lafayette and Houston.

Ohhhing and aahhing

BoweryBoogie noted the new Calvin Klein Abvertisement (or maybe boobvertisement?) the other day at Lafayette and Houston...



Anyway, I'm enjoying the side-by-side placement of the ads...

Media find people suddenly, suspiciously outraged over Calvin Klein billboard

Back on May 7, smut peddler BoweryBoogie noted the new Calvin Klein ad on Lafayette and Houston. Yeah, this one in which $3,500 of Nair was used. (Photo via BB too.) And BB has more on this story today too.



Well, five weeks later, Fox News yesterday, for unknown reasons, trots out folks from central casting to be OUTRAGED over this, this...smut.
Cue the prudey out of towner:

"It's soft pornography is what it is," said Laurie Baranowski, who said she was in New York for a visit. "I don't think that just because you put Calvin Klein's name on it makes it acceptable. It's a beautiful picture, but I don't think that that's the place for it."

(Has she ever seen soft pornography?)

Then there's the do-goody association spokesperson that exists only to be outraged for the media:

"I think that this company has a moral obligation to our country to display their product in an appropriate manner, especially in a public venue where you have thousands of thousands of children who will see this ad," said Randy Sharp of the American Family Association. "I find this kind of ad repulsive, I find it disgusting, I find it inappropriate for a public venue. For my family of five, Calvin Klein will never see a dollar of our money."

(Do they sell Calvin Klein at Wal-Mart?)

Then there's the seen-it-all-New Yorker:

Joaquin Liguas, who heard about the billboard when he woke up in the morning, told FOXNews.com he wasn't bothered by it; he's seen much racier stuff on city streets.

(Who told him about the billboard when he woke up? Where has he been the last five weeks?)

Outrage story complete! Mr. Klein, please pay your publicity team.

Meanwhile, WIVB-TV in Buffalo checks in...


Other news coverage of this controversy via Google....

Welcome to New York! Lookee at what you can't afford!

Can't say that I have to travel much via the Holland Tunnel...But I did the other day, returning from my favorite airport in Newark, the Newark International Airport...Fresh out of the tunnel in Manhattan, I spotted this billboard by the hole-in-the-ground gang at 56 Leonard.



Logical space for a billboard advertising gazillion-dollar units...catching the attention of the various delivery-truck drivers, office workers, livery cab operators, B&T clubgoers etc., etc., headed into the city for the day/night...

I'm just surprised the billboard doesn't include a New York City, Mayor Michael R. Bloomberg banner.

On Avenue A

Balls 2: The Revenge

On Lafayette near Broadway.

Previously on EV Grieve:
Balls

Looking at ads on Third Avenue

I spend too much time looking at ads. Especially stupid ads.
For instance, this Nike ad has been bothering me at 11th Street and Third Avenue. What's up with her expression? Did she just soil her Nike sportswear?


And this. Across the street. Just an unfortunate positioning. Or not.


And for no reason.

Wishing you a happy National Underwear Day

As the National Underwear Day Web site says:

Since its inception in 2003, National Underwear Day has been received by the media and the public with great enthusiasm. In the past, we've invaded Times Square each August with scores of gorgeous models to run what started out as a renegade sidewalk fashion show and later became one of the most highly-anticipated fashion events of the year.

This year, to commemorate the sixth anniversary, we're bringing the celebration indoors to the glamorous Espace venue, where a growing crowd of National Underwear Day loyalists, including media and international tastemakers, will enjoy an evening cocktail party atmosphere and a full-fledged fashion show.

You heard it. Full-fledged!

[Photo of Becks from the High Line via the High Line blog]

A short history of subtle butt-in-the-air billboards downtown

Reminders: We're living around the people these advertisers hope to attract