Wednesday, January 29, 2025

Fake O returns with a side of mayo at Katz's

Back in early December, we spotted film crews outside Katz's. Notices stated the project as Hellman's.

It turns out this was for a Hellman's mayonnaise Super Bowl ad that reunited Meg Ryan and Billy Crystal as characters from 1989's When Harry Met Sally, eating some too-puny-for-Katz's sandwiches. 

ICYMI the ad, which was in heavy rotation today... Sydney Sweeney also makes an appearance...

   

The spot will officially debut during Super Bowl LIX on Feb. 9 between the Commanders and Bills*.

* — yes, we know

4 comments:

WotM8? said...

More of Miracle Whip kinda guy.

Brian said...

Mayo traditionally does not belong in a Jewish deli. Just saying. Whatever, nobody cares. Never seen mayo in Katz's but have not been there in years. Nevermind, but it is not right in my head.

j said...

Brian, how right you are. Seeing that mayo bottle was like a game of what doesn't belong here. Now schmaltz on the other hand...

Andrew Porter said...

Next up: commercial showing someone putting mayo on their pastrami & rye sandwich...