Anish Kapoor's huge stainless steel balloon sculpture floats gently out of the Manhattan sky to land on-site at 56 Leonard Street, where it is compressed into final form under the descending weight of architects' Herzog & de Meuron's twisted-glass and steel 57-story hi-rise residential tower.
So opens directing and new media studio Tronic's stunning hi-def branding production, which was designed by partners Jessi Seppi and Vivian Rosenthal, themselves Columbia University trained architects, to conceptually mirror the architects' intent while providing the foundation for the luxury properties' marketing program. Music and sound design was provided by Nylon.
Uh. Huh?
Oh.
2 comments:
this video is giving me mild flashbacks to 9/11. anyone else getting that sensation?
Yes.
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