A holiday market for P.J. O'Rourke II on Avenue B

East Village-based artist and entrepreneur P.J. O'Rourke has a new pop-up market space at 199 Avenue B between 12th Street and 13th Street ... where he is selling his brand of hats, prints, T-shirts, hoodies (the New York Fuckery ones are in) and other original designs (the brand goes by P.J. O'Rourke II)... 

The storefront debuted on Friday for the holiday season. You can check his Instagram for hours.  (He also has online sales.) 

In 2012, O'Rourke started selling his merch on the L train via a mobile art cart. He was on a month-to-month lease on 11th Street between Avenue A and First Avenue for nearly 15 months before moving to a pop-up space on Broadway back in the summer ... but not before some drama with an investor. 

Previously on EV Grieve:

• A visit to FlyeLyfe on 11th Street