Bagel Boss signage/branding is up now on 55 E. Houston St. at Mott Street (
the former Oddfellows space).
This will be one of two new BBs in the neighborhood (first reported
here). There's also one coming to 238 E. 14th St. between Second Avenue and Third Avenue, though no sign of signage there just yet. Both are expected to open this summer.
Founder Adam Rosner explains that "At the beginning (of the pandemic), we got our teeth kicked in like the majority of New York City. We innovated, did a lot of shipping and now see a little spark in walking traffic."
Andrew Hazen, a partner, says it opted to expand during a pandemic because "We believe in the future of New York City, and we felt now is the perfect time to invest in it while rents are currently tenant-friendly."
In fact, Rosner asserts that he was able to secure two long-term leases in Manhattan with rents that were 35 percent to 40 percent below previous market levels.