This will be one of two new BBs in the neighborhood (first reported here). There's also one coming to 238 E. 14th St. between Second Avenue and Third Avenue, though no sign of signage there just yet. Both are expected to open this summer.
The owners of Bagel Boss recently discussed their expansion plans with Forbes:
Founder Adam Rosner explains that "At the beginning (of the pandemic), we got our teeth kicked in like the majority of New York City. We innovated, did a lot of shipping and now see a little spark in walking traffic."Andrew Hazen, a partner, says it opted to expand during a pandemic because "We believe in the future of New York City, and we felt now is the perfect time to invest in it while rents are currently tenant-friendly."In fact, Rosner asserts that he was able to secure two long-term leases in Manhattan with rents that were 35 percent to 40 percent below previous market levels.
Bagel Boss, founded in 1975, will now have 15 locations in NYC and on Long Island.