Leroy "Big Lee" Lloyd, who owned and operated The Hard Swallow on First Avenue, died on Friday.
According to an
Instagram post from his wife and business partner, Maria "Sasha" Lloyd, he died of hypertensive cardiac arrest. He was 51.
If you didn't know Big Lee, you likely
saw him at some point in the neighborhood. He was 6-3, though he seemed taller with his chunky black boots. As a
Vice feature once noted: "Most people were terrified of Big Lee."
However, he was one of the kindest people you'd meet, with the sincere friendliness of a hospitality veteran. Big Lee was a former doorman/bouncer at Hogs & Heifers and Coney Island High on St. Mark's Place as well as other NYC establishments.
He and Sasha finally realized their dream of opening their own bar in 2015 with
Big Lee's at 140 First Ave. between St. Mark's Place and Ninth Street. After a
lengthy legal battle "with a notorious bar magnate," the Hard Swallow opened
in the space in 2018. (
Photo below from 2018 by Steven.)
Sasha said that the Hard Swallow "will remain open while we navigate this new reality."
Big Lee, a Coney Island native, raised two sons, Nicholas and Jacob, with Sasha.
There's a visitation this Sunday, July 23, from 4-8 p.m. at
Provenzano Lanza Funeral Home, 43 Second Ave. between Second Street and Third Street.
A family friend launched
a GoFundMe to help Sasha and her sons manage funeral expenses and other financial challenges after Big Lee's death.
Top photo via Instagram