A look inside Trader Joe's Pronto, now open on 14th Street in Union Square

Photos by Stacie Joy 

Trader Joe's Pronto opened yesterday at 138 E. 14th St. at Irving Place (steps away from the Trader Joe's at 142 E. 14th St.). 

As we noted, this is the one (and only one planned) for the brand, a grab-pay-and-go concept offering up some of the brand's more popular items ... and (ideally) without the line wait of the TJ's mothership where people seem to always be stocking up ahead of a storm.

The outpost has wraps, salads, pre-packaged meals, fruit, yogurt, drinks, snacks, etc. 

Here's a look around...

Daily hours: 10 a.m. to 8 p.m.

The space was previously home to the TJ's wine shop, the brand's only liquor license in New York State. It abruptly closed on Aug. 11, 2022, after 15-plus years in business. Workers here reportedly planned to unionize when the company announced the closure.

Our post from yesterday includes a statement from the United Food and Commercial Workers International Union.

Openings: Trader Joe's Pronto on Union Square

Photo Friday by Pinch

A one-off store on Union Square opens today for the Trader Joe's brand.

Trader Joe's Pronto is a grab-pay-and-go concept at 138 E. 14th St. at Irving Place (inside TJ's former wine store and steps away from the Trader Joe's at 142 E. 14th St.).

"Trader Joe's Pronto is a one-of-a-kind extension of our store in Union Square," a company spokesperson told EVG. "This additional space allows us to carry more of the products our customers in this neighborhood purchase daily."

The idea is that TJ's shoppers can get items in a hurry for, say, lunch and dinner and not have to wait in longer lines with customers shopping for the week. 

And there aren't any other Prontos planned for now.

The spokesperson said, "We do not have plans to open additional Trader Joe's Pronto markets in New York or elsewhere in the country."

 
TJ's Pronto hours:10 a.m. to 8 p.m. daily.

The wine shop, representing the brand's only liquor license in New York State, abruptly closed on Aug. 11, 2022, after 15-plus years in business. Workers here reportedly planned to unionize when the company announced the closure.

Since the shop closed, Trader Joe's has held onto the space for storage at the base of NYU's Palladium Hall. At the time, the company announced that the "space currently used for the wine shop will be used to improve the overall operations of store 540, our grocery store in Union Square." 

In a statement to Gothamist, a company spokesperson said that its decision to close the store had nothing to do with the unionizing efforts. The spokesperson called the outpost an "underperforming wine shop," which anyone who saw the lines out the door disagreed with.

Last fall, EVG readers noticed activity inside the 138 E. 14th St. space, fueling speculation of a wine store comeback. Perhaps they were planning for Pronto.

As CNBC noted in 2021, TJ's founder Joe Coulombe previously ran a chain of convenience stores in California called Pronto Markets, though they couldn't compete against the likes of 7-Eleven.

Updated 4:30 p.m.

The United Food and Commercial Workers International Union (UFCW) released this statement:

"Trader Joe's decision to open a new store in place of its former wine shop, after displacing its former staff without warning, is a giant slap in the face. We are disappointed, but not surprised, to learn that the space has been filled before reopening our shop. While management claims to be searching for a new location to move its successful wine store, they've been content to let its former location lay empty for almost 2 years as an alleged cost-saving measure.

"We believe Trader Joe's is doing everything in its power to prevent a profitable unionized shop from reopening. We refuse to let Trader Joe's continue to get away with their egregious and illegal union-busting tactics."