Viking Waffles opens on Avenue C

[Photo by Vinny & O]

The Viking Waffles retail space is now open at 137 Avenue C near Ninth Street.

The storefront now sells the popular protein-rich waffles that were previously only available online and in several health-food stores and gyms, including Barry's Bootcamp. (Benedicte Engen, a Crossfit trainer, is the founder of Viking Waffles.) There are several tables and chairs inside, and you can order your waffles with a variety of toppings.

Here's the menu...



The space will continue to serve as the HQ for Viking's wholesale manufacturing business.

It's a new era for the address, which went under extensive renovations (it's basically a new building) in recent years. The building's ground-floor was previously home to drunk-brunch magnet Sunburnt Cow until April 2014.

Previously on EV Grieve:
Former Sunburnt Cow space on Avenue C is the new home of Viking Waffles

Renovations in store for 137 Avenue C, home to the Sunburnt Cow

The Sunburnt Cow closes for good at the end of this month

Viking Waffles signage arrives on Avenue C

Some signage arrived Friday at 137 Avenue C near Ninth Street, which is home to Viking Waffles...



The space serves as both a wholesale manufacturing business and (eventually) a retail outlet for the popular protein-rich waffles that are sold online and at several health-food stores and gyms, including Barry's Bootcamp. (Benedicte Engen, a Crossfit trainer, is the founder of Viking Waffles.)



In any event, it doesn't appear that the Avenue C space is ready for retail just yet.

No. 137 went under extensive renovations (it's basically a new building) in recent years. The building's ground-floor was previously home to drunk-brunch hotspot Sunburnt Cow until April 2014.

Previously on EV Grieve:
Former Sunburnt Cow space on Avenue C is the new home of Viking Waffles

Renovations in store for 137 Avenue C, home to the Sunburnt Cow

The Sunburnt Cow closes for good at the end of this month

137 Avenue C, hollow on the inside


[Photo from April 2014]

Checking in on the future home of Viking Waffles on Avenue C

The recently renovated storefront at 137 Avenue C near Ninth Street will be the new home of Viking Waffles... the space will serve as both a wholesale manufacturing business and a retail outlet for the protein-rich waffles that are sold at several health-food stores and gyms, including Barry's Bootcamp.

The Commercial Observer first reported on this on Nov. 29. The article stated that the space was "slated to open this Sunday" (Dec. 4.).

Last we looked, the space was still raw. But you never know. So we checked it out again... Maybe it was a quick build out...



Well, hopefully the wholesale operation will feature more than one waffle maker.

Previously on EV Grieve:
Former Sunburnt Cow space on Avenue C is the new home of Viking Waffles

Former Sunburnt Cow space on Avenue C is the new home of Viking Waffles

The retail space at the renovated (and taller by one floor) 137 Avenue C has been on the market for the past 15 or so months. The building's ground-floor was previously home to drunk-brunch hotspot Sunburnt Cow until April 2014.

Now The Commercial Observer has the scoop on the new tenant — Viking Waffles, which is opening its first retail space here. The location will also serve as Viking's wholesale manufacturing business, currently housed in Long Island City.

So what are Viking Waffles? Per the VW website:

Unlike Belgian waffles, Norwegian waffles are thinner, softer, fluffier and their heart-like shape fits conveniently in your hand making for a great snack on the go.

Viking Waffles are all-natural, gluten free, ready-to-eat and packed with 24g of protein and only 2g of sugar!

A photo posted by Viking Waffles® (@viking_waffles_) on Nov 25, 2016 at 9:46am PST

The packaged waffles are currently sold just in gyms around the city such as Barry's Bootcamp and Solace Crossfit as well as retail outlets like Westside Market on Third Avenue and 12th Street.

The broker at No. 137 noted that Benedicte Engen, a Crossfit trainer who founded Viking Waffles, only signed a five-year lease because "if their sales continue the way they’ve been going they will surely outgrow the space."

Previously on EV Grieve:
Renovations in store for 137 Avenue C, home to the Sunburnt Cow

The Sunburnt Cow closes for good at the end of this month

137 Avenue C, hollow on the inside

137 Avenue C — still standing!

137 Avenue C getting its extra floor


[Photo from April 2014]