The shop at 139 First Ave. between St. Mark's Place and Ninth Street recently reopened after a DOH-related visit on Sept. 13.
The owners of the previous business here, Stuffed Ice Cream, closed in October 2024 to make way for this new concept. You order from a touch-screen menu. And there's only one item: "Surprise Ice Cream."
Here's more from a Surprise Scoop Instagram post on Tuesday:
It's been a short but very memorable journey. Testing a new bold concept in NYC is a dream come true, but due to a lot of circumstances, we've decided to give the space to friends who are interested in opening a skewer concept in the East Village.Thank you for all the love and support throughout the year, including the person who wrote us a review but never tried, and the person named Skibidi Toilet.Although our time is coming to an end, we're opening our doors for two more weeks. Thursday - Sunday 12/4-12/7 and 12/11-12/14.
Surprise Scoop's social-media-friendly gimmick garnered media coverage locally from Fox 5 and NBC 4 to the Post.
2 comments:
"...Surprise Scoop's social-media-friendly gimmick garnered media coverage..." and few customers. Buh-bye.
I said in January it wouldn't last a year. And owners were not receptive to feedback. That this business closed does not surprise me whatsoever. Maybe they should have listened to the consumers instead of responding angrily at any feedback they didn't like.
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