Wednesday, November 12, 2008

The secret to my FroYoSuccess

Last month, Jeremiah bravely posted a report from the field in the midst of the city's harrowing FroYo Wars, reporting on the changes afoot for dessert pioneer Tasti-D-Lite.

Anyway, for no good reason, I recently came across an ad in Entrepreneur.com highlighting the benefits of starting a Tasti D-Lite franchise:

"Tasti D-Lite is the 'guilt-free' daily indulgence of loyal celebrities, A-listers, supermodels, and any New Yorker in the know."

Abfroyolutely!

So, based on that, you could introduce this deliciousness to, say, the good people of Lima, Ohio:

"You could be the first to bring this New York phenomenon to your area, and start a healthy eating trend in your own community. We're now offering single franchises and multi-unit franchises in many U.S. states and territories. If you seek to grow beyond a single location, our simple business model scales beautifully."

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