Why doesn't FroYo sell on St. Mark's Place?

Subhead: Important Questions of our Time!

So the Pinkberry has closed for good on St. Mark's Place between Second Avenue and Third Avenue.

Pinkberry joins several other FroYo joints to shutter in recents years on this same block...

Yogurt Station is now a piercings shop...


[High FroYo Season]

... the Red Mango, which opened after the CBGB shop closed, is now a tattoo shop...



... and Eastside Bakery (.net?) on the corner of Second Avenue served up the FroYo...



… and is now D.F. Mavens, which sells dairy-free ice cream, among other cafe items.

So! Four FroYo places have come and gone on this one block. Is it the block? Is it FroYo?

Dessert still lives here with Spot Dessert Bar and Spot Dessert Shoppe. Not to mention the D.F. Mavens.

16 Handles around the corner on Second Avenue is now left to fly the FroYo flag…

Hey, Funkiberry is now open on 3rd Avenue

Another FroYo choice as of yesterday here at East 12th Street.

Can you feel the excitement?

This is the third Funkiberry location in NYC. And according to the Funkiberry website, they are — apparently for real — opening locations in Moscow, Rome, Kiev, Paris and Fuzhou.

Previously on EV Grieve:
Stuff that you can't make up: More FroYo for the East Village

Ghost signage uncovered on Third Avenue and East 12th Street

DOUBLE ghost signage discovered at 88 3rd Ave.

Hey, the Funkiberry sign is up on 3rd Avenue

FroYo casualty: Twister is done on Second Avenue

Twister has closed on Second Avenue near East Seventh Street. Which may not be too much of a surprise given that we never ever ever saw one person inside the place other than employees. (Somewhere we have a photo of an employee sitting by the front window playing a game on his smartphone ... next to a Help Wanted banner.)

The family owned and operated self-serve frozen yogurt shop opened back in August.

On this subject matter, several readers have noted that Twist on Avenue A appears to be dead. (What is the difference between Twist and Twister? Please don't answer.)

Still! Despite closures like this, the froyo craze doesn't show signs of ever slowing down... Red Mango opened earlier this year on Second Avenue... and then there's Funkiberry coming to Third Avenue. Per their website: "Funkiberry is the land of endless yogurt possibilities, where you rule the portions, the choices and the scene."

FroYo confirmed for Avenue A

[Via EVG reader Darbi Worley]

Back in July we heard from multiple tipsters that a frozen yogurt shop was opening at 70 Avenue A (part of the storefront that previously housed East Village Pharmacy) ... the new awning is up, and the place is called Twist (not to be confused with the just-opened Twister on Second Avenue.) Not sure if this Twist is any relation to the Twist with locations in New Jersey.

New business now open on Second Avenue

Meant to mention this earlier in the week... Twister, a family owned and operated, self-serve frozen yogurt shop, is now open on Second Avenue near East Seventh Street. (First spotted the sign at the former Spa Belles location back in January.) The employees handing out free samples outside were very nice.

And to head this off at the pass in the comments, Twister does NOT serve anything in a hoof. So no FroHoHo™. (Frozen Hoboken Hoof.)

Will Bleecker Bob's sell records inside the FroYo shop that's taking its place?

Possibly! DNAinfo reports today.

After a huge rent hike, the nearly 45-year-old shop is closing. And Forever Yogurt is taking over the space.

Per Andrea Swalec's article:

The self-serve dessert seller Forever Yogurt is in talks with Bleecker Bob's management for the fro-yo and music combo, Forever Yogurt franchise CEO Mandy Calara said Thursday.

"We're talking with them about a counter with their inventory," he said. "And we're decorating the place so it carries on the design of Bleecker Bob's."

Maybe Forever Yogurt can name flavors after classic bands... The Vanilla Fudge ... the Grand Funk Railroad Twist... Vanilla Cream... so many possibilities...

Previously on EV Grieve:
[UPDATED] Let's help Bleecker Bob's find space in the East Village

Bleecker Bob's is for rent

Apparently no one will be getting Yogurt Crazy now on Third Avenue

[June 2012]

Signs went up for an incoming Yogurt Crazy last June on Third Avenue between 12th Street and 11th Street ... replacing the hardware store that closed in January 2010...

However, there was never any craziness... Last month, we spotted a "rent demand" letter on the door from landlord NYU ... Per the letter, signed by Peter Min, director of NYU's Lease and Acquisitions, Yogurt Crazy owes $37,134.87 "for rent and additional rent" through Feb. 28.

Last Monday, we spotted more legalese papers taped to the door...

And now, someone has removed the Yogurt Crazy signage....



So! Let's do a quick FroYo recap. A Twister self-serve frozen yogurt shop is in the works on Second Avenue near East Seventh Street. The Yogurt Station remains closed on St. Mark's Place ... the NLYU Yogurt on First Avenue near East 10th Street closed after just a few months in business.

Oh! That Yooglers froyo place opened on Broadway near East 10th Street about a month or so ago. Never noted that...



Before the building housing Yooglers was torn down to make way for luxury condos, the address was the last home to New York City's unofficial poet laureate Frank O'Hara. Read more about that at Jeremiah's Vanishing New York.

The never-opened Yogurt Crazy owes NYU back rent

Signs for the incoming Yogurt Crazy here on Third Avenue between 12th Street and 11th Street arrived last June.

And we haven't seen much, if any, activity in the space. Apparently the shop has been on the clock. A "rent demand" letter dated Feb. 2 is on the front door... Per the letter, signed by Peter Min, director of NYU's Lease and Acquisitions, Yogurt Crazy owes $37,134.87 "for rent and additional rent" through Feb. 28.

They'll have to sell Crazy amounts of FroYo to pay that.

East Village FroYo craze lives on, apparently

Over on Second Avenue near East Seventh... there's a new tenant for the former Spa Belles location ... A Twister self-serve frozen yogurt shop...

Here's the description of one from Long Island:

Twister Frozen Yogurt is a family-owned and -operated, self-serve frozen yogurt shop. It features an ever-rotating selection of 16 flavors, including low-fat and sugar-free options, as well as sorbets. The toppings bar stocks 40 toppings, including fresh fruit, nuts, hot fudge and more.

Meanwhile. The Yogurt Station remains closed on St. Mark's Place ... the NLYU Yogurt on First Avenue near East 10th Street closed after just a few months in business... And there's still no sign of the Yogurt Crazy shop on Third Avenue.

What's going on with the Yogurt Station?

Back in March, a reader wondered what was going on at the Yogurt Station on St. Mark's Place ... the place had been closed, and the widows had paper over them. Turns out that they were just remodeling.

Anyway. Trashbags now adorn the windows. For how long, I don't know. Do you? Closed for the FroYo season? More remodeling? Yesterday, we spotted someone sleeping on the couch left out front...

[Bobby Williams]

NLYU Yogurt has closed and everything — and we mean everything down to the Fruity Pebbles — must go

EVG regular William Klayer points out the not surprising news that NLYU Yogurt on First Avenue near East 10th Street has closed...

We first saw the sign in April... And we don't recall seeing any patrons inside — ever...

Anyway. Everything must go.

Now is your chance to load up on Fruity Pebbles.

Things that you cannot make up on Third Avenue: Yogurt Crazy!

Hahahahaha.

We've gone Yogurt Crazy!

Sorry! Seems about right. Hardware store closes (in January 2010). FroYo store opens ... here on Third Avenue between 12th Street and 11th Street.

And that name! Yogurt Crazy. Yes. It's crazy.

FroYo arriving soon on First Avenue

Several readers pointed out the arrival of the NLYU FroYo awning at 159 First Ave. near East 10th Street. One reader thought that this was the sole location for NLYU.

Another victim claimed in the relentless East Village FroYo wars

East Village Feed has the scoop, so to speak: Red Mango on St. Mark's Place has shuttered! And EVF got a response from the Red Mango corporate office on why:

Dear Loyal Red Mango Fan,

Thank you for your email. To help answer your question, we are focusing our efforts on locations that align with our strategic growth plan. The St. Mark’s location no longer meets our long-term goals, so we have made the decision to close the location. We are always looking to expand to new areas and encourage you to check our website for updates announcing new locations (www.redmangousa.com).

Anyway, maybe this is some kind of Hilly karma... Red Mango took over the site of the old CBGB shop. I even made a joke on March 29, 2008, that the old CBGB shop would probably become a FroYo place. And looked what happened!

Posts that I didn't get around to posting in 2009: StillBerry (PinkLife?)

Previously.

Do you remember the times that we had.....(And has it really been one year already?)

Second Avenue near 10th Street.

Just about one year ago...



I wonder how many cups this place has gone through the last year.... and where are they all now? (Photo via Jeremiah)

From FroYo to dry cleaning

As Hunter-Gatherer noted this past January, öko frozen yogurt at 137 First Avenue near Ninth Street "closed for renovations" after just six months at the location...



"Closed for renovations" after six months, of course, is simply code for "we're out of business." Sure enough, the location never reopened.

Now, coming to this site: A dry cleaners.



By my count, this makes the fourth dry cleaners to open in the East Village this year.

P.S.
There are still two öko frozen yogurt shops in New York: Park Slope and Forest Hills.

[öko photo via Hunter-Gatherer]

Waiting for a sweet taste

On Friday, PinkBerry busted out new FroYo flavs. And you could get free samples at participating PinkBerrys (PinkBerries?) starting at 5 p.m. And, at one point, the line for a taste (of FroYo) stretched from the PinkBerry on St. Mark's Place halfway down the block and around the corner on Second Avenue.

Trash Station

This is the scene that greeted passersby on Saturday morning in front of the new Yogurt Station on St. Mark's Place.



Someone ripped open the store's trash bags and dumped the contents, well, everywhere. Random tomfoolery? Or a message from unhappy locals fed up with crap like FroYo shops opening every 12 feet?



The store also received a $300 tickets for the mess.

An FYI (FroYo Information)

In case you missed this yesterday afternoon: A new FroYo place opened on St. Mark's.

(P.S. Apologies for that headline up there.)