Wednesday, July 30, 2014

Butter Lane Cupcakes is under new ownership on East 7th Street


[Photo of new owner Lisa Liu from news release]

From the EVG inbox...

Pam Nelson, Linda Lea and Maria Baugh are excited to announce the sale of Butter Lane to Lisa Liu, an experienced restaurant owner and entrepreneur. Lisa will take over the day-to-day operations of Butter Lane's flagship location in the East Village.

Pam, Linda and Maria retain ownership of the brand and look forward to expanding the wholesale business and launching more cupcake baking classes.

“We’re happy to remain a small-town bakery in a big city,” said founder and co-owner Pam Nelson. “We chose Lisa because she has the same sensibility and commitment to the neighborhood and community that we do."

Baugh told us that they will continue to own the Park Slope location.

Butter Lane opened at 123 E. Seventh St. in November 2008. They combined their classroom annex and bakery last summer. And Butter Lane never turned into a bar like some neighbors feared.

9 comments:

Anonymous said...

What attracts tourists more than cobble stone streets? Cupcakes. This food fetish which was once a child's small treat has gotten out of control and shows no sign of abating, sigh.....

Anonymous said...

I give Butter Lane a break for being part of a stupid trend because their cupcakes are THE BEST. The icing shots are brilliant, too. And I've never been one to seek out cupcakes, before the craze or now.

Anonymous said...

Actually, kinda thought cupcake thing was trending down (finally), but I could be wrong.

Anonymous said...

WAY TOO EXPENSIVE! Three dollars a cupcake? C'mon!

12:22 p.m. said...

There's THE real reason why the original owners sold the EV location. That's all I have to say to that.

Anonymous said...

It's not waiting in line for someone to dribble salt on soft serve, but Butter Lane's cupcakes are delicious.

Anonymous said...

What is the real reason?

Anonymous said...

"waiting in line", definitely midwestern, as such who would wait for these cupcake hype and trend.

Anonymous said...

too expensive