Monday, July 10, 2023

On 13th and 3rd, the Ugly Duckling becomes blue bird

Signage is up now for blue bird on the northwest corner of 13th Street and Third Avenue. (Thanks to Doug for the photo!

This multi-level space has been closed in recent weeks... as management for Dream Hospitality Group revamped their previous concept here, the Ugly Duckling... which had taken over for the Brazen Fox in late 2021. (The Brazen Fox closed during the pandemic in 2020 after seven years in brunch and happy hour service.) 

As for now, blue bird remains in "coming soon" status. You can tabs on an opening date on the bar-restaurant's new website.

9 comments:

Seedyfilmz said...

The absurdity of this series of rebrands is both profound and alarming

djny10003 said...

I understand that the ugly duckling in the story grew up to be a beautiful swan, but it seems that generally it's not a good idea to use the word "ugly" in a restaurant name. Good luck to the Blue Bird.

Neighbor said...

Those flowers look lovely. Hopefully they keep them looking like that!

Anonymous said...

the Paris-style flower treatment is a trend

Anonymous said...

where is the EV signage and font critic? this looks like the Citibank logo, I suppose that's fitting, sigh

Sarah said...

8:19 pm: it'll put the bros at ease.

jon said...

ugly duckling was woeful, doubt this will be better

Anonymous said...

Oh god, that stupid fake flower thing, enough

Anonymous said...

It lasted 3 months. It's being renovated again.